Looks like Kendrick Lamar has said goodbye to his old partnership with Reebok and joined team Nike. Both Lamar and Nike took to their socials to post about the new deal.
The collaboration will be based around Nike’s Cortez model which is a staple in Los Angeles street style. Born and Raised in Compton California, this does feel like a perfect fit for Kendrick. It also appears that Kendrick was already wearing Nike Cortez’s when performing at the MTV VMAs.
It’s unclear whether or not Kendrick is just another brand ambassador for the sportswear conglomerate or if there will be a shoe exclusively designed in partnership with Kendrick Lamar. Only time will tell.
Kendrick Lamar – DAMN.
Would you be into a Kendrick x Nike collab? Let us know in the comments below or tweet us @umusic.