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BAD CHILD UNVEILS “HI DEF” NEW SONG AND MUSIC VIDEO

ARRIVES AS COUPLET FEATURING THE PREVIOUSLY RELEASED TRACK “BLOOD”

 

II OUT TODAY

 

 

 31 JULY 2020 (TORONTO, ON) – Canadian singer-songwriter, producer and multi-instrumentalist known as BAD CHILD drops the provocative new track HI DEF with 21 Entertainment and Universal Music Canada alongside Capitol Records stateside and Virgin Records in the UK. Released today, the new track arrives as a couplet titled, II which includes “HI DEF” as well as the latest single, “Blood.” II follows the release of the first two-pack I which came out earlier this year.

 

Coinciding with the release of “HI DEF” is the accompanying music video also out today. The polaroid-esque visuals for the track draw on the free-spirited vibe of the song, juxtaposed against the context of the lyrics with apocalyptic nuances throughout the video.

 

Listen to II HERE

Listen to “HI DEF” HERE and watch the music video HERE

 

On the new song and video, BAD CHILD comments: “’HI DEF’ is a conversation about distraction and ignorance in the face of large social issues. The visual is about the things that happen in the background that go on to change the world. If you’re not looking, you’ll miss it.”

 

BAD CHILD continues to release new music including a cover of Soundgarden’s original “Black Hole Sun”, a song that was sung to him as a lullaby by his late mother, listen here. BAD CHILD teamed up with fellow Canadians Justin Bieber, Geddy Lee, Avril Lavigne, Walk Off The Earth and many more on another Bill Withers cover of the classic “Lean On Me” as the broadcast event Stronger Together Tous Ensemble on Sunday, April 26.  The cover was released following the show on all streaming platforms with all proceeds going to the Canadian Red Cross. Listen to the “Lean On Me” cover here.

 

BAD CHILD’s eccentric music and unique vision landed him on the festival circuit last summer playing some of the world’s most prestigious line ups including; Lollapalooza, Glastonbury, Reading & Leeds and Osheaga. Earlier this year, BAD CHILD was gearing up to join grandson and NoMBe as support for concerts across North America.  Both tours have been postponed in light of the global situation. 

 

BAD CHILD is an artist looking to come to terms with his childhood and his upbringing. After losing his mother at a young age and dealing with heartbreak, he sought refuge from the world in music. Since then he's been breaking new ground with his genre bending and distinguished sound palette. Last year, he released his debut EP Sign Up and became one of Canada’s most exciting exports; profiled in Wonderland Magazine, Complex, HillyDilly, Sidewalk Hustle, Atwood Magazine and the Toronto StarBAD CHILD’s original song “Candy”, featuring Ryan Chambers, was included on the soundtrack for the buzzed about Netflix film, To All The Boys: P.S. I Still Love You. Back in Canada, his first radio single “Breathing Fire” peaked within the top five on alternative radio plus he has been nominated for 2019 SOCAN Songwriting Prize alongside Dilly Dally, grandson and Kaytranda and was recently chosen as one of 33 artists selected for the Music Video Production (MVP) Project.

 

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