BAD CHILD WANTS TO BREAK FREE IN NEW MUSIC VIDEO FOR “BEHAVE”
VIDEO INCLUDES BAD CHILD FANS WHO RESPONDED TO A CASTING CALL
BAD CHILD JOINS JUSTIN BIEBER, GEDDY LEE, AVRIL LAVIGNE AND MORE IN THE COLLABORATIVE RENDITION OF “LEAN ON ME” FOR THE CANADIAN RED CROSS
WATCH THE VIDEO FOR “BEHAVE” HERE
LISTEN TO “I” HERE
01 MAY 2020 (Toronto, ON) – Today, the Canadian singer-songwriter, producer and multi-instrumentalist known as BAD CHILD unveils the tormented music video for his song “Behave” with 21 Entertainment/ Universal Music Canada / Capitol Records/ Virgin Records. The “Behave” video cast is made up of BAD CHILD fans who responded to a casting call on socials earlier this year. “Behave” was previously released alongside the track “Candy” as a couplet titled, “I”, which is the first installment of a series of new music to come over the course of this year. “Candy,” was included on the original soundtrack for the Netflix film To All The Boys: P.S. I Still Love You.
Reflecting on the track and the idea behind creating the visual BAD CHILD explains, “Behave” at its core is about discipline and wanting to break out of the shackles of a desperate life. The visual is a play on the oppressive nature of the chorus. Rene Gibson (The Director) and I wanted to create something cold and bleak, very Orwellian or something the Wachowski’s would admire. We did a fan casting and it was an incredible response we had people drive from all over. Some made more than 20-hour drives from places in the states to be in our production. That’s the kind of thing you can’t make up, it really makes it worth it to feel that love from the fan base.
Despite the challenges of the global pandemic, BAD CHILD continues to release new music including an homage to the late Bill Withers with his rendition of “Hope She’ll Be Happier”, listen here. BAD CHILD then teamed up with fellow Canadians Justin Bieber, Geddy Lee, Avril Lavigne, Walk Off The Earth and many more on another Bill Withers cover of the classic “Lean On Me” as the broadcast event Stronger Together Tous Ensemble last Sunday April 26. The cover was released following the show on all streaming platforms with all proceeds going to the Canadian Red Cross. Listen to the “Lean On Me” cover here.
BAD CHILD’s eccentric music and unique vision landed him on the festival circuit last summer playing some of the world’s most prestigious line ups including; Lollapalooza, Glastonbury, Reading & Leeds and Osheaga. Earlier this year, BAD CHILD was gearing up to join grandson and NoMBe as support for concerts across North America. Both tours have been postponed in light of the global situation.
BAD CHILD is an artist looking to come to terms with his childhood and his upbringing. After losing his mother at a young age and dealing with heartbreak, he sought refuge from the world in music. Since then he's been breaking new ground with his genre bending and distinguished sound palette. Last year, he released his debut EP Sign Up and became one of Canada’s most exciting exports; profiled in Wonderland Magazine, Complex, HillyDilly, Sidewalk Hustle, Atwood Magazine and the Toronto Star. BAD CHILD's first radio single "Breathing Fire" peaked at top five on alternative radio in Canada plus he has been nominated for 2019 SOCAN Songwriting Prize alongside Dilly Dally, grandson and Kaytranda and was recently chosen as one of 33 artists selected for the Music Video Production (MVP) Project sponsored by RBC and the Academy of Canadian Cinema & Television.
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