GLOBAL STREAMS OF “GIMME” EXCEED SIX MILLION WHILE CUMULATIVE STREAMS OF BANKS’ SONGS SURPASS 1.2 BILLION
“Electrifying…[a] synth-heavy track featuring banks’ bewitching vocals over a mesmerizing, sharp backbeat” – Rolling Stone
23 MAY 2019 (TORONTO, ON) - Today, BANKS released the official video for her new single, “GIMME”. In the clip, BANKS’ emotional performance captures a primal transformation, with light and form intricately choreographed. The video was directed by Matty Peacock (Billie Eilish, Benny Blanco/Halsey/Khalid). BANKS served as creative director and co-editor.
Watch the music video HERE
Stream / download “Gimme” HERE
In an exclusive Instagram takeover with hypebae, BANKS shared behind-the-scenes photos from the video shoot. She recently announced a July 11 headline show at House of Vans in Chicago. RSVP opens June 19. Her upcoming festival performances include Music Midtown in Atlanta, Life is Beautiful in Las Vegas and Austin City Limits. Full list of upcoming live dates available HERE.
“GIMME” has racked up over six million cumulative streams since its debut as Zane Lowe’s World Record on Apple Music’s Beats 1 late last month. BANKS wrote the song with Buddy Ross (Frank Ocean, HAIM), and worked with producers Hudson Mohawke (Kanye West, Drake) and BJ Burton (Bon Iver, Francis and the Lights) to realize her vision. Released by Harvest Records, “Gimme” is the first new music from BANKS since her 2017 single, “Underdog”.
Naming it one of the songs “You Need to Listen to,” TIME Magazine observed, “‘Gimme’ is darker and heavier than her earlier work, leaning on minimalist, hollow percussion as layers beneath stuttering synths. If this is a sign of the BANKS to come, we’re promised a worthy follow-up.” Rolling Stone declared the single “electrifying” and said, “The synth-heavy track featuring Banks’ bewitching vocals over a mesmerizing, sharp backbeat.”
Billboard noted, “‘Gimme’ amps up the singer's patented mix of grinding, funky beats and ethereal vocals with a more aggressive, distorted track, spare, bouncing keyboards and pitched vocal effects for a song that, as she says, makes it very clear that she's ready to get what she wants, when she wants it.” “‘Gimme’ is a harder-hitting banger,” said PAPER Magazine.” We definitely are ready for BANKS to, as Britney once said, Gimme More.”
BANKS has amassed 1.2 billion global streams to date across all of her songs, including over 600 million cumulative streams in the U.S. alone. After the release of her breakout debut album, Goddess, she became the world’s most blogged about artist. The 2014 album included the RIAA-certified Platinum hit “Beggin For Thread” and the Gold single “Waiting Game.”
The Altar, released in 2016, debuted in the Top 10 in over 30 countries on iTunes. Coup De Main observed, “‘The Altar’ is an album that rewards with each listen, initially packing a powerful punch with its independence and self-determination.”
BANKS’ television performances include “Jimmy Kimmel Live!” “Late Night with Seth Meyers” and “Late Show with David Letterman.” Her songs have been heard in films (Divergent, The Longest Ride) and licensed by such television shows as “Grey’s Anatomy” and “Power.”
BANKS Photo Credit: Steph Wilson