CHILDISH GAMBINO SHARES VIRTUAL REALITY VIDEO FROM SPECIAL EVENT PHAROS ON THE PHAROS EARTH APP
“REDBONE” HIT #1 ON SPOTIFY VIRAL 50 CHARTS AROUND THE WORLD
AWAKEN, MY LOVE! ALBUM OUT THIS FRIDAY30 NOVEMBER 2016 (Toronto, ON) - This past September in the majestic, stark desert of Joshua Tree CA, two-time Grammy Award nominee Childish Gambino debuted new music from his forthcoming album, Awaken, My Love!, which comes out this Friday on Glassnote Records/Universal Music Canada, the country’s leading music company. The immersive, live music experience called PHAROS was captured in virtual reality, a clip of which is live now on the PHAROS earth app. The video clip of “Me and Your Mama” takes fans inside Gambino’s PHAROS “world” – a 150 foot diameter, 60 foot high dome that held 2,500 fans – a next-level visual display synced with the music. First performed at Bonnaroo in 2015, then experienced at PHAROS this past September, “Me and Your Mama” was soon after premiered by Zane Lowe with a record breaking six plays in a row this past November. Surpassing 19 million streams within weeks, the track immediately flew up the charts achieving #1 Trending Video on the YouTube Trending Charts, #2 on the iTunes R&B/Soul Chart and top #5 on both the Global and U.S. Spotify Viral Charts. Experienced for the very first time at PHAROS, the album’s lead single “Redbone” amassed over one million streams within the first 24 hours of its release. Similarly to “Me and Your Mama”, “Redbone'” quickly ascended to the top of the charts reaching the #1 and #2 spots on the Global, Canada , UK, Australia and U.S. Spotify Viral 50 Charts. The track also received immediate, widespread praise: Vibe - “The soulful harmonies on this record sound as sweet as crackling bacon grease on a Sunday morning as Gambino takes us on a smoky and spacy ride.” Music.Mic - “Redbone is a four course meal with dessert and coffee for the soul.” Billboard - “The slow, R&B-tinged track oozes with passionate soul and sees Gambino sing with compelling conviction.” Consequence of Sound - “It’s slow-burning soul jam with just enough funk to fool you into thinking it’s 1978.” Hip Hop Wired - “Redbone has Gambino channeling Bootsy, Prince and Outkast with a hint of Martin Luther…” DJ Booth - “Childish Gambino continues his epic artistic evolution on ‘Redbone’.” Pigeons & Planes - “One of music’s most dynamic artists continues to break new ground.” USA Today – “The song is called Redbone, it’s funky and soulful and sad, and it’s easily the greatest song Childish Gambino has ever recorded.” Having been described as “R&B meets Pink Floyd,” by one journalist and an amalgam of rock, funk, and soul influences by others, Awaken, My Love!” is a sonic evolution and a groundbreaking next step following the genre blending STN MTN / Kauai mixtape and Grammy nominated, because the internet. The immediate response to both new tracks has been immense, most recently to ‘Redbone’, which has left fans yearning for more and bracing themselves to continually expect the unexpected. Pre-order “Awaken, My Love!” and listen to the first two tracks here.