CLAIRE ROSINKRANZ RELEASES MUSIC VIDEO FOR BREAKOUT SINGLE “BACKYARD BOY” – OUT NOW
“BACKYARD BOY” DOMINATES TIKTOK AND HITS #1 ON SPOTIFY GLOBAL
AND U.S. VIRAL 50 CHARTS
10 SEPTEMBER, 2020 (TORONTO, ON) – After quietly taking over TikTok with 2.5 million-plus video recreations and over 20 million streams since the top of summer, Claire Rosinkranz shares the official music video for her breakout single “Backyard Boy” today.
WATCH VIDEO FOR “BACKYARD BOY” HERE
LISTEN TO BeVerly Hills BoYfRiEnd EP HERE
The visual—which Claire creative directed—quite literally brings her words to life. Under the California sun, she peaks over the fence to scope out the song’s actual “Backyard Boy.” Within moments, she launches into buoyant and bubbly choreography that bounces between the video’s characters with a kinetic energy befitting of the upbeat production. Bringing the clip even closer to home, her friends and family comprise the smiling cast on-screen. It serves as the perfect companion to this bright breaking bop.
The video marks Claire’s first release under her recently minted deal with slowplay and Republic Records. Her debut EP BeVerly Hills BoYfRiEnd is available now.
With a homegrown California brew of alternative, pop, and blues, 16-year-old singer, songwriter, multi-instrumentalist, and ballerina Claire Rosinkranz buzzed to the forefront of the conversation this Summer with the independent release of her debut EP, BeVerly Hills BoYfRiEnd in June 2020. Unbeknownst to her, the song “Backyard Boy” gained unprecedented traction on TikTok, inspiring over 2.5 million video recreations, and sparking a highly competitive signing effort from labels around the world. In addition to generating over 20 million Spotify streams, it captured #1 on the Spotify Global and U.S. Viral 50 Charts, with the EP approaching 30 million global streams. Meanwhile, BuzzFeed and Rolling Stone chronicled her rapid rise. Newly signed to slowplay/Republic Records, Claire Rosinkranz is poised to become one of the year’s most unexpected and significant breakout acts.
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label's catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.