01 AUGUST, 2019 (TORONTO, ON) - Jax Jones today releases the official video for his latest single, “Harder” with Bebe Rexha. The highly stylized video, produced by famed director Sophie Muller (Beyoncé, Kylie Minogue, Coldplay, Pink) is a fun, nostalgic nod to a classic movie scene and cleverly brings the lyrics to life as part of a comical and captivating storyline.
Listen To “Harder” HERE
Set in a wedding reception, Bebe plays the role of a just married bride on the verge of jilting her husband. In a fun filled plot twist, the video sees Bebe turn to Jax, adopting the part of wedding singer to rebel against her nuptials, breaking out into a high energy performance which transforms the civilized nuptials into a raucous party. The chemistry between the two leaves the video on a cliffhanger, watch here to see it play out.
Showcasing the humor and sharp wit both Bebe and Jax are synonymous for, the visuals for “Harder” offer a self-assured message on how to handle love that is both empowering yet highly entertaining.
Following its release, ‘Harder’ has continually climbed the UK charts and dominated the airwaves heavily playlisted across Radio 1, Radio 2, Capital FM, Kiss FM and BEATS 1 as well as amassing 15 million combined streams.
The release of ‘Harder’ precedes the announcement of Jax’s debut album Snack’ out on September 6th through Polydor Records, already sitting at number twenty in the album chart. Snacks cements Jax’s status as one of the industry’s most prominent forces and includes all seven of his recent hit singles, the perfect party album for the playlist generation.
Having just completed a Snacks residency at Ibiza Rocks, Jax Jones can be seen live across various festivals. See a full list of dates here.
About Jax Jones
Artist, producer, singer, songwriter, DJ, remixer and self-taught multi-instrumentalist Jax Jones is currently the #1 British Dance Export and one of the world’s most sought after producers, having released 6 consecutive UK Hit singles including the Grammy & BRIT-nominated single ‘You Don’t Know Me’ featuring Raye, ‘Breathe' featuring Ina Wroldsen, 'Instruction' featuring Grammy nominated, multi-platinum singer/songwriter Demi Lovato & Stefflon Don, ‘Ring Ring’, featuring Mabel and ATL rapper Rich The Kid, ‘Play’ with Years & Years and 'All Day And Night' with the iconic Martin Solveig and US super star Madison Beer.
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