SAM FENDER SHARES FIRST NEW MUSIC OF 2O20, “HOLD OUT”
NOMINATED FOR BRIT AWARD LATER THIS MONTH
13 FEBRUARY 2020 (TORONTO, ON) - Sam Fender is pleased to share details of a brand new track, his first of 2020. "Hold Out" is streaming now. As one of the first tracks that Sam ever wrote, "Hold Out" is also one of the few tracks that stretch right back to when Sam first started performing with his band. Following a momentous twelve months, and ahead of Sam’s attendance at the BRIT Awards next week, it now finds its release.
Sam: “We nearly released Hold Out as a single a while back. It used to be a staple in our live set when the band first got together, and I’ve always been really fond of it. It’s about going out on the lash back home which was really just a form of escape. This is going to be the last tune we put out there of the Hypersonic Missiles era. I hope you like it as much as I do.”
Whilst Hold Out doesn’t signal the start of a second album campaign, it acts as another fine statement of intent for Fender, who had already mapped out the skeletal frame of a second album before his number 1 selling debut was released last year. A prolific writer with a steely determination to get back into hia self-built studio space alongside the River Tyne as soon as a new song takes its shape, Sam has already spoken about his desire to better that first record, he deems a mere introduction of what he’s capable of. He needn’t be quite so tough on himself, Hypersonic Missiles was released to widespread acclaim, declared as a new British artist with an innate ear for melody and a sharp way with his words that reflected street-level observations with global ambition. It’s often rare for an acclaimed record to return solid sales too, but Hypersonic Missiles debuted at number 1 and has since sold in excess of 100,000 copies. An important, noteworthy release for 2019.
2020 commences similarly to 2019, with Sam preparing for the BRIT Awards later this month. He follows last year’s Critics’ Choice Award with a nomination this year for Best New Artist. That’s preceded by the return of the NME Awards, where Sam finds himself similarly jousting for the Best New British Act category and the Best New Act In The World too.
For an otherwise celebratory year, an unfortunate and frustrating bout of ill health pushed back a handful of sold-out UK live dates late last year, with the rescheduled shows now fixed for either later this month or into the Spring, including two nights of the four at Newcastle’s O2 Academy. The remaining night at Brixton Academy now lands after his Spring tour and his sold out shows at Alexandra Palace.
Listen to another post album track, "All Is On My Side" HERE
As we hurtle in the direction of the Summer, festival slots are already being booked up with a string announced and soon to be announced suggesting that more fans than ever will be able to catch Sam and his band live, and arguably where he excels.
For an extensive list of live dates, see HERE.
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