BAND RELEASE “BOOM” APP POWERED BY MICROSOFT INVITING FANS TO A SPATIALIZED AUDIO EXPERIENCE
Photo by: Danny Lane
14 JUNE 2019 (TORONTO, ON) – Multi-platinum selling rock band X Ambassadors release their new album ORION today on KIDinaKORNER/Interscope Records. X Ambassadors worked with a crew of trusted producers among them Ricky Reed, Andrew Wells, Jayson DeZuzio,
Rodney, on their sophomore release. The band released “BOOM,” the first track off ORION in January and leading up to the new album gave fans a taste of what’s to come with the songs “HEY CHILD” and current single “HOLD YOU DOWN”.
Listen to ORION HERE
X Ambassadors invite fans to a spatialized audio experience with the release of their BOOM App powered by Microsoft. X Ambassadors have created an audio-only music video for their song, “BOOM”, to allow fans to explore their song in an entirely new way – celebrating the relation to the music that fans with low-vision experience. Inspired by keyboardist Casey Harris’ own interaction with music videos as a blind person, the app uses Microsoft’s Windows Sonic technology to create an immersive, spatialized sound experience. Join frontman (and Casey’s brother) Sam Harris as his feet go “boom boom boom” on 2 different journeys - Ithaca, New York, around the brothers’ boyhood home and Bushwick, Brooklyn, on the streets around their old rehearsal studio. Field recordings from each location bring the surroundings to life. After downloading and launching the app, fans will be taken through a brief tutorial on how the spatialized sound works: move your device around and the sounds of the song will move as well.
X Ambassadors will follow up the release of ORION performing album release shows in five cities (Boston, New York, Toronto, St. Louis and Chicago) where they will showcase new material from ORION plus fan favorites. The band recently announced a fall headline tour. For a complete list of tour dates, and to purchase tickets, visit www.xambassadors.com.
X Ambassadors' debut platinum selling album VHS saw the band transition from Ithaca alt-rockers and Brooklyn indie scene outsiders, to Billboard stalwarts. The album was an intimate insight into Sam Harris and his brother Casey Harris’ youth studded with audio snippets from home movies, and early recording sessions and sound checks. With it, came the genre-defining hits “Unsteady” and “Renegades,” a three-year global touring odyssey and a string of high-profile festival performances. Harris’ songwriting became increasingly personal resulting in the shattering, shimmering 2018 singles “JOYFUL” and “Don’t Stay” followed by a North American headline tour. Always looking to give back to the community that raised them X Ambassadors returned to Ithaca for the second annual Cayuga Sound Festival this past September creating and curating two days of musical performances and raising money for local charities. In 2019 X Ambassadors released “BOOM,” a quick-fire anthem for emphatic recovery and personal revolutions. The artwork for “BOOM” is written in Braille and designed in a yellow-on-black colorway. For Casey Harris, the band’s keyboardist and Sam Harris’ brother, who was born blind, it is the first physical manifestation of his work that he has been able to experience visually. He has just 10% of his vision.