“Enough with the Justin Bieber Show. I want to veer away from the self-centered attitude,” Bieber says. “I’m just focused on the people who have been there since the start, on people who are taking the journey now. I want them to feel like we’re doing this together.”
It would be an understatement to say that Justin Bieber has dedicated most of this year to giving fans exactly what they want: performances, new music and a highly-anticipated upcoming album. Purpose marks his first album in three years and will be released in just ONE WEEK – Friday, November 13th – but available now for pre-order.
His sound has shifted this year; first featured on Shrillex and Diplo’s hit “Where Are U Now,” his first single of the highly anticipated album was “What Do You Mean?“. After a month-long celebrity-endorsed teaser, many wondered if the track would embody the new EDM-pop crossover genre; It did, and it certainly worked in his favor: along with being the highest selling single in Canada for 2015, this marked Bieber’s first ever No.1 single on the Billboard Hot 100 in addition to breaking a Guinness record, becoming the youngest male artist to pull this off.
Fans loved what they heard, but no one was prepared for what was about to happen. Bieber dropped “Sorry,” the instant-hit and incredibly catchy second single off the album, which debuted at No.2 on the Billboard Hot 100.
“He’s building credibility as a true artist right before our eyes,” says Big Sean, who is also featured on Purpose. “Sometimes people really want you to fail, but when you put good music out, it’s undeniable. You never want to let those motherf—ers win.”
Def Jam CEO Steve Bartels adds “There are so few truly global artists, and Bieber’s still getting bigger. He’s touching a group of people that he never had before. The music is the forefront of that.” – and we couldn’t agree more.
But this new sound didn’t come so easy to Bieber. As he points out, there is a careful balance between cheesy and catchy:
“It’s hard to make meaningful songs that make you want to dance because it can come off cheesy. In the past I’ve recorded songs that I didn’t like, that I wouldn’t listen to, that the label was telling me to record. I’m self-expressing with this album — I can’t skip on the moments that were dark, the moments that were happy, the ex-girlfriend stuff. It makes it real, rather than ‘Let’s call up Max Martin to write you a hit song.’ I want my music to be inspiring.”
Aside from his new sound, there are loads of other reasons to get excited about Purpose; the album features artists such as Shrillex, Nas, Halsey, Ariana Grande and many more.
Billboard featured this awesome ‘Support Squad’ summary that we adored:
You can read the full Billboard cover story here.
*All photos were borrowed from Billboard‘s article.