Open Nav

July Talk is Tired of "Picturing Love" in their New Vid

Posted on November 07, 2016

Keeping the B/W theme alive, July Talk releases another cool vid for “Picturing Love” off their latest album Touch.

So what’s the deal with this track?

Admit it, we all do it. We spend countless hours of the day scrolling through Instagram or Facebook staring at photos of celebrities and friends. Some of us may even take a step further, cyber-stalking some of these peeps. We admire people from afar, compare ourselves to each other, and picture things we love and long for.

Well July Talk may have had similar feels. In their new video, the duo play off this natural human tendency, and show us just how tired they are of “Picturing Love.” Peter and Leah pan in and out of various screens in this seamless consequence of moments.

July Talk Picturing Love

Everything is not always what it appears to be online or on the screen, and that is exactly what July Talk is aiming to reveal. Director Jared Raab shares how he made this vision come to life:

Picturing Love was born out of a discussion with July Talk about the effect of modern technology on relationships. There is a sense that the plethora of different screens we use to try to feel connected, actually have the opposite effect. They either distort reality, giving us a pornographic version of romance, or worse they become a mirror, showing us only narcissistic images of ourselves…I pictured a relationship. Two people staring at each other, but between those two people are layer after layer of disorienting screens. These supposedly connected individuals are actually separated by social media, television, pornography and the vast internet. At the end of the video, the two characters turn and for the first time see each other with no screen, between them. They were in the same room the entire time, but distracted by each others “image.” Something I think we can all relate to.

We love the insight behind this concept, we do you think? Are you tired of picturing love? Check out the vid and let us know in the comments below:

“Picturing Love” – July Talk