Liam Payne x The Daily Payne
‘Fan Account of the Month’ (#FAOTM) is a fan-appreciation series on UMUSIC!
At UMUSIC, we acknowledge and value the efforts of fans from around the world. The passion, dedication, and love fans have for their favourite artists is something the team at UMUSIC has admired for a long while. For this reason, UMUSIC has decided to feature a fan account every month. This will give our UMUSIC community the opportunity to learn about different fandoms, their hardworking members, and more about the artists!
Fan account: A social media account created by a fan dedicated to a particular piece of pop culture. This series will focus on fan accounts dedicated to artists.
Update account: A fan-run social media source for fan accounts. An update account serves as the main source of updates on a specific artist. An update account will gather all media, promotional items, and information on an artist and share the information with other fans. Think of update accounts as a constantly updated Wikipedia for fans. This series will also focus on update accounts, which are simply larger fan accounts.
December’s fan account of the month features a Liam Payne fan account: The Daily Payne! The account is run by a group of fans from around the world: Sammi (USA), Leeloo (France), Kate (United Kingdom), Yasmin (Germany), Mai (USA), Sahana (USA), Hayley (New Zealand), and Alex (Spain). These hardworking fans specialize in all things Liam, executing fan-based promotional efforts, and providing other fans with the most updated timeline of Liam’s career.
The team at UMUSIC asked the team questions pertaining to Liam, his debut album: LP1, and fan culture. On behalf of the team, Sammi, Leeloo, and Kate have answered our questions. Below are a collection of their answers:
Why are you a fan of Liam?
Sammi: For myself, I just connected with Liam the most during One Direction; I always felt he was quite relatable, but also had such a beautiful voice and a gracious soul. I think I can speak for everyone in saying that there is just some kind of magic about his personality and talent that draws you in.
Leeloo: I would agree, relatability is important to me. I need to be able to connect with someone, and Liam as an artist, even more so as a person, doesn’t shy away from admitting his flaws and sharing his feelings. His voice plays a huge part too, I might be biased, but to me he is one of the strongest and most versatile voices of our generation. Not every voice has the capacity to stay on pitch, go from high to low effortlessly while conveying emotion.
Can you describe your journey supporting Liam from his 1D days and into his solo days?
S: I know we all have different stories, but the majority of us started supporting Liam during the One Direction days. I would say that is what brought us all together almost, connecting over Liam and building these lifelong friendships. I’ve known some of our team about as long as I have supported Liam. Back to the question at hand though, I personally got into One Direction in 2012, and cycled through all of them as my favorite before finally crash landing fully into a Liam fan through watching his Twitcam’s that he used to do.
He’s been my favorite ever since, and I’ve just grown in my love and support over the years, especially as he’s grown into himself inside and outside the band. The account actually developed out of that want to continue supporting Liam in a meaningful way, beyond whatever happened in his future. We started up to coincide with Liam’s first magazine cover back in 2015, because we all believed so much in what he had to offer as a person, and as an artist — and we wanted to be there to support him as he moved forward.
L: This might be a little specific, but I honestly didn’t know One Direction outside of the very limited (and often belittling) mentions in the media. They weren’t what I felt my scene was, but my sister made me listen to Story of My Life in 2013 and watching that music video, I somehow knew as Liam looked right into the camera, he was gonna be it for me. Then, like the vast majority of new fans, I spent an indecent amount of time watching videos and connected with him the most. It did not hurt that he’s a sweetheart and a heartthrob (haha).
From then, I traveled a lot to attend 1D concerts all over Europe. When he became a solo artist, I didn’t have to think about it, I knew I would be there to support him. I joined TDP (The Daily Payne) in January 2017, just months before he really started it up with ‘Strip That Down‘, and it’s been a journey to witness for him (and us) as well. I’ve been lucky enough to travel and see him perform as a solo artist as well.
How would you describe Liam stans and the wonderful community you’ve all built?
S: I think what makes Liam stans unique is their capacity to always be interested in him as a person, beyond just him as an artist. They always turn up to support him, whether for the new album or going out to buy his Hugo collection. I can only hope that our account has helped support the larger community and be a place people can turn to in order to find ways to help support him.
L: I feel like LiamNation is very representative of who Liam is — we are devoted to supporting Liam in all his endeavors, but also hard on ourselves for not being able to do more. Our community of followers are great. They share a lot of their content privately with us so we can in turn share it to the larger community of fans. They all support him through livestreams for television and live performances, and are always looking for the next way they can put their all into supporting him. LiamNation is very active and we can really all count on one another.
Has Liam ever interacted with your account?
S: Yes, he actually used to interact through retweeting and liking our content a lot over the years, then he followed us back in 2017, which was this huge moment for all of us, because we were just this little account back then. He still interacts with our posts every so often when he’s on and that still brings a warm feeling to the team. I’ve also had the opportunity to meet him and mentioned my role on the account, and he spoke about how he always saw us on his timeline, which was an absolute surreal experience.
L: Sammi said it all. We have been very lucky with Liam interacting with our account. His following was a huge moment for us, I still remember walking down the street and shouting when it happened and sending the screenshot to the team chat which was met with a collective meltdown. I also had the chance to meet Liam in Paris and had told him about being one of TDP’s members; his very first reaction was to hug me and thank me for our work, saying he saw us all the time on Twitter. It was so validating, since we do spend a large amount of our time making sure we represent him well on social media by being as fair and objective on the account as possible.
Has your account participated in or started any fan projects?
L: We try to spread the word about Liam as much as possible on social media. When a new song comes out, I try to organize streaming parties once or twice a week. I’m based in France and have to juggle my personal time, but I try to schedule it when a lot of people can join in. It is always so fun to listen to Liam’s music with people from all over the world. For some streaming parties, we have had people from over 40 different countries participating and even other fan accounts getting their followers to join in too.
We also try to keep track of the different awards Liam might be nominated for and organize voting parties. The BRITs voting last year for ‘For You‘ (his song with Rita Ora) made me crash my screen time app on my phone; reminding people to vote sometimes can feel like a full time job, haha!
We’ve also had the opportunities to do giveaways for fans, whether for tickets to his show at the Beacon Theatre in NYC or copies of magazines. It’s very important for us to give back to other fans when we can.
Are there any fan expectations for LP1? Is there a song you’re really looking forward to hearing?
S: I think just in general we are all REALLY excited and have high expectations since he’s been teasing this album since he was signed to a label back in 2016. Overall, I think I can speak for the full team when I say we’re just excited to have a full album of just his voice; his voice is so versatile and he’s described this as a “mixtape” of his favorite music so it will be amazing to hear the styles he does and how his voice works for them. I definitely am excited for Target Edition Bonus Track ‘Hurting Me,’ I just have a feeling it’s going to be a great ballad, but I also am excited for his new single with Cheat Codes – Live Forever.
L: We have been waiting for LP1 for over 3 years, and I’ve personally had #LP1 in my Twitter bio since the day he announced his signing with Capitol UK without even knowing it would end up being the actual name of his album. I’m just really happy to have an entire album of just his voice. I have huge expectations for Live Forever ft. Cheat Codes. If I’m not mistaken “Say It All” was written by Liam with Ryan Tedder, and that writing combination is something I have been hoping to hear for years, so give me that ballad (or bop! whatever it is!).
Kate: Some eagle-eyed Liam fans on Twitter spotted what looked like an email with lyrics in the background of a photo Liam posted, and I’m excited to see what song those belong to because they looked like they’ll break my heart!
Do you have a favourite Liam moment?
L: Solo career wise, I think watching him perform ‘Strip That Down‘ at Wembley Stadium (none of us were there but still) was a huge moment to witness. He was finally getting recognition that we all always felt he deserved.
For a more personal moment, getting to meet him for the very first time during his ‘Strip That Down‘ music video launch in London was a true highlight for me. After years, I was able to finally hug him and tell him how proud of him I was — that’ll definitely forever stay with me.
K: Last year, I saw Liam performing for the first time at KISS FM’s Haunted House Party in London. It was an amazing performance, but it was made extra special by the fact that I was with Leeloo! She came up from France and I came down from Scotland so we were meeting halfway, and we got to see each other for the first time ever after spending almost two years working together on Team TDP!
At one point, Liam looked in our direction with the biggest smile, and even if it wasn’t actually directed at us, it just brought it home to me that I was finally seeing him, and finally meeting Leeloo, and they were both real, and I was so happy and excited!
What makes Liam different from other artists in the world right now?
S: I think I have said this previously, but I think his range is such a strength. A lot of people stay in one lane and Liam has this ability with his voice to sing so many different kinds of songs and make them all still sound beautiful. I think my favorite part of Liam was always listening to him cover different songs, whether Michael Jackson, Post Malone, Ed Sheeran, and see how his vocals fit the songs so beautifully.
L: Liam is the full package, his voice is the most versatile and we know the potential for more is yet to be reached. He’s also a smart and funny person. People tend to overlook this, but he’s also hilarious and witty. Not to mention all the charities he’s actively been involved with over the years, his heart really is the biggest and he’s not afraid to help others.
If you could say one thing to Liam, what would you say?
L: I want him to know that we all just love him, that he’s the most talented man and should never doubt that he’s a star. We are so grateful for him as an artist, as a human being, and honestly for introducing me (and the rest of TDP and his fans), without even knowing it, to some of my best friends today.
Are there any other Liam accounts you recommend?
L & S: What I love about our fandom is that we really cover the entire planet. Our account is worldwide and in English, even if for some of us this is not our native language. But the greatest thing about Liam is that he has so many fan accounts from all different countries that update in so many languages, which is always great to see.
On a personal level, we love to work with one of his French accounts, @LJPupdating, that we’ve grown close to. He also has great street teams that always put in work to promotion over updates, like @PaynePromoTeam and @LJPHypeSquad.
There are so many great accounts out there — you just have to find one that works for you, but what we all have in common is that we have Liam’s back always.
The UMUSIC team would like to thank The Daily Payne and all of the Liam Payne fans for the hard work they put into their accounts. Your passion, clever posts, and incredible promotional efforts do not go unnoticed.
Keep checking our social media for the fan account of January!
If you know of a fan account that deserves to be nominated for this series, don’t hesitate to tweet us: @umusic #FAOTM