THE WEEKND STARBOY TORONTO POP-UP SHOP – MEDIA PREVIEW
STARBOY TORONTO POP-UP SHOP
FRIDAY, NOVEMBER 25 AT 9:30 A.M.
12 OSSINGTON AVENUE, TORONTO, ON M6J 2Y722 NOVEMBER 2016 (Toronto, ON) – Academy Award-nominated, 2X GRAMMY Award-winning, and 9X JUNO Award-winning alternative R&B artist The Weeknd will release his fourth full-length album Starboy on Friday, November 25 via Republic Records / Universal Music Canada, the country’s leading music company. In celebration of this mega-anticipated release, it was announced yesterday that Toronto fans will get to partake in the Starboy Toronto pop-up shop, powered by Shopify, from Friday, November 25 to Sunday, November 27 at 12 Ossington Avenue. The store will carry the limited-edition Starboy Album Collection with styles that include a t-shirt, long-sleeved tee, hoodie, bomber jacket, denim jacket, coaches jacket and hat. The collection is presented in partnership with Bravado. The Weeknd teased on his socials last Friday that there would be a series of upcoming pop-up shops, but the exact cities and locations were announced yesterday. Among The Weeknd’s home city of Toronto, there will also be pop-up shops in Melbourne, Berlin and Tokyo. See here for more information about the various Starboy pop-up shops. TORONTO POP-UP SHOP MEDIA PREVIEW: Prior to the pop-up shop opening to the public, media are invited to preview the space and capture the first flood of fans as they walk in. DATE: Friday, November 25
TIME: 9:30 a.m.
LOCATION: 12 Ossington Avenue, Toronto, ON M6J 2Y7 TORONTO POP-UP SHOP HOURS: DATE: Friday, November 25 to Sunday, November 27
TIME: 10 a.m. to 7 p.m. (Friday-Saturday); 10 a.m. to 3 p.m. (Sunday)
LOCATION: 12 Ossington Avenue, Toronto, ON M6J 2Y7 ADDITIONAL STARBOY EVENTS IN TORONTO: Prior to the pop-up shop being open to the general public, there will be a Toronto Fan Appreciation Event in the same space on Thursday, November 24 at 5 p.m. where The Weeknd will be signing autographs and giving away free product from his Starboy merchandise collection. Two hundred and fifty (250) event wristbands to meet The Weeknd will be distributed on a first-come, first-serve basis beginning at 9 a.m. on November 24 at 12 Ossington Avenue. The first 400 fans in line will also receive an exclusive front of the line access wristband to attend the official opening of the Starboy Toronto pop-up shop on Friday, November 25. Toronto is the only city to host a Toronto Fan Appreciation Event where The Weeknd will be present. For more information on this event, visit: http://www.theweeknd.com/starboytoronto. NOTE: THERE WILL BE NO MEDIA CALL OR PHOTO/VIDEO OPPORTUNITIES INSIDE THE STORE FOR THE TORONTO FAN APPRECIATION EVENT ON THURSDAY, NOVEMBER 24. Also in celebration of the release of Starboy, The Weeknd announced on his socials last night that he will be hosting an album release party on Thursday, November 24 at Pinewood Toronto Studios. Fans that were able to act quickly enough were able to purchase tickets to the special event via Ticketmaster. ABOUT THE WEEKND: Starting off his career anonymously, The Weeknd first broke into the music scene with the 2011 mixtape House of Balloons followed by studio album Kiss Land in 2013 and the widely recognized Beauty Behind the Madness that earned him two Grammy Awards in 2015, an RIAA triple-platinum certification for cumulative sales in excess of 3 million, 16 RIAA certifications from tracks alone with "The Hills" [7x-platinum], "Can't Feel My Face" [5x-platinum], "Often" [2x-platinum], "In The Night" [platinum], and "Acquainted" [platinum]. "Earned It (Fifty Shades of Grey)" even garnered The Weeknd his first ever Academy Award nomination in the category of "Best Original Song." The Weeknd's fourth full-length album Starboy is set for release November 25, 2016. The title track featuring Daft Punk broke the record for "Most Release Weekend Streams Ever" upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.
-30-For more information, please contact: Shelley Fremont
Universal Music Canada
Mobile: 416 458 2853
Office: 416 718 4141