6LACK RELEASES 6 PC HOT EP
ALSO LAUNCHES AR MERCH SHOP, POSTMATES PARTNERSHIP, AND MORE
26 JUNE 2020 (TORONTO, ON) - Right after summer officially hits, 6LACK serves up his newest EP 6 PC HOT for the world via LVRN/Interscope Records/Universal Music Canada, the country's leading music company. It features production from Timbaland, Fwdslxsh, Gravez, STWO, and more as well as one guest feature from Lil Baby. Aside from the music, he has a lot of news to announce as well.
Listen to 6 PC HOT HERE
Fans can enter an augmented reality chicken shop pictured on the EP cover via Instagram to view merch, including the hot sauce, tied to the project. It can be found by searching “6pc hot” in the IG filter search menu. A link to the filter is available HERE (to be opened on a phone). Once selected, a 3D shop will launch through the camera to share pictures and videos. The AR shop was created by Jackie Carlise, a 3D motion designer who recently graduated from School of The Art institute of Chicago. She created it using the Spark AR platform.
For Atlanta fans, 6LACK has partnered with Postmates, the leader in delivering nearly anything on-demand, and local favorite restaurant Goodfellas, a Black-owned business, as a part of his 6LACK on Black Business initiative. Exclusively on Postmates this weekend, customers can order a custom 6LACK wing item from Goodfellas for $6. Through Sunday June 28, customers who order the 6pc Hot wings meal will receive a free bottle of 6LACK’s new hot sauce “600 Degrees."
For Los Angeles fans, 6LACK will be sending his new hot sauce directly to their doors starting 6/29 via a friendly robot. You can sign up for a delivery day and time through 6LACKBOX.
6LACK is also showing love to Australia by working with Butter that will also be delivering custom orders of 6 hot wings. The first 60 fans will also receive a special t-shirt.
In addition to local fans in different parts of the world, 6LACK is looking to help aspiring Black entrepreneurs by presenting a handful of them with 6LACKCARDS. These will be Amazon gift cards to purchase any equipment and supplies to help get their dreams off the ground.
After 6LACK collected over 25K addresses in under an hour through his 6LACKBOX “6PC Scratch and Win” folder, he sent fans a classic scratch off lottery-styled ticket which they should receive this week. It reveals the tracklist to the EP, the date of release, and the chance to be one of the select few to win physical prizes.
The 6LACKBOX has also been updated with resources like voter registration tools and a contact sheet for Black businesses. A Black author history reading list and access to social justice reform information and participating organizations will also soon be available. 6LACKBOX was announced alongside his open letter to his fans regarding the social unrest stemming from the murders of innocent Black men and women. Inside the 6LACKBOX, you’ll find snippets of unreleased music, the East Atlanta Love Letter movie that he premiered at his album release event at Starlight Drive-In Theatre in East Atlanta, never before seen photos, and more. It will also contain some content leading up to his upcoming third studio album.
For those who still have cookouts to prepare for during the warmer months or also need a new hot sauce for the collection, 6LACK will be releasing his own hot sauce brand “600 Degrees.” It’ll be the perfect addition to your own 6 pieces of wings as you listen to the new project.
Pronounced “Black,” the alternative R&B and three-time GRAMMY-nominated rapper/singer/songwriter has long considered the number six as a central part to his identity for several reasons: he was raised in Zone 6 of Atlanta, it’s his life path number, and also the name of his daughter (Syx). In 2018, 6LACK released his sophomore album and now certified Gold East Atlanta Love Letter to critical acclaim and peaked at #3 on the Billboard 200 and #1 on the Top R&B Albums. He's the #2 most streamed R&B artist behind Frank Ocean, and his debut project Free 6LACK is now certified Platinum. 6LACK has been the most featured artist of 2019-2020 with over 30 features. Last week he teamed up with JID, Earthgang, and Mereba to form supergroup Spillage Village who just released “End of Dayz.”
6LACK Press Images HERE