ASHS WARNS AGAINST SLIDING INTO HER DM’S WITH NEW SINGLE “DON’T CALL ME”
MUSIC VIDEO PAYS HOMAGE TO CLASSIC 80s and 90s HORROR FILMS
TUNE INTO THE VIDEO PREMIERE TODAY AT 4:00PM EST AND JOIN ASHS FOR A YOUTUBE WATCH PARTY
STREAM/DOWNLOAD “DON’T CALL ME” HERE
JOIN VIDEO PREMIERE WITH ASHS HERE
17 APRIL 2020 (TORONTO, ON) –Today, mysterious dark-pop artist ASHS delivers an unforgiving anthem to exes looking for a second chance with her latest single “Don’t Call Me” released through Wax Records/Republic Records/Polydor Records/Universal Music Canada, the country’s leading music company. The song is a message of empowerment to anyone that’s been haunted by a past relationship. The accompanying music video is inspired by classic horror films like Scream, Freddy Krueger, When A Stranger Calls and sends a message with a hint of gore and suspense.
On writing the track and the thought behind the messaging of the video, ASHS explains, " Writing “Don’t Call Me” was a therapeutic experience. It was me being confident enough in my growth to say, “if you change your mind, keep it to yourself.” I wanted to make the video as bold as the statement. I thought of the most extreme phone call I would never want to get, and ran with that, allowing myself to be a teeny bit vengeful. Okay, maybe more than a teeny bit.”
ASHS has been teasing the music video on socials with iconic moments from some of her favourite horror films and will be hosting a YouTube watch party today at 4:00PM EST with fans. Tune into the YouTube watch party here.
ASHS is on a slow-burning soul-searching mission. Slipping onto the scene in 2018, releasing two EPs through a veiled and anonymous moniker, ASHS crafted an ecosystem of smart, genre-amorphous pop, with a lushly opaque backdrop. Utilizing dark and impossibly mesmerizing synths, punctuated with euphoric instrumental flourishes, each track is bound together with lyrics that embrace her jagged edges through bold, intimate reckonings.
Pulling back the curtain, Juno award nominated, multi-platinum selling artist Alyssa Reid reveals her identity and artistic versatility. ASHS was created as an exploration into a new sonic territory. Over the past few years, the 26-year-old artist has been honing her craft; becoming the go-to songwriter for artists like Bulow (“Not A Love Song”) and Virginia to Vegas (“Selfish”), now recasting her signature smoky vocals to form the foundation of her most ambitious project to date.
If you’ve been listening carefully, this Alyssa Reid has been hiding in plain sight. Now, she’s requesting your full attention.