JUSTIN BIEBER TO DONATE PORTION OF PROCEEDS FROM HOLIDAY ALBUM 'UNDER THE MISTLETOE' TO CHILDREN'S WISH FOUNDATION OF CANADA
JUSTIN BIEBER TO DONATE A PORTION OF PROCEEDS FROM HIS HOLIDAY ALBUM, 'UNDER THE MISTLETOE' TO THE CHILDREN'S WISH FOUNDATION OF CANADA
BIEBER ALSO INITIATES BELIEVE CHARITY DRIVE
SUPERSTAR ANNOUNCES REVAMP OF JUSTINBIEBERMUSIC.COM
Tuesday, 01 November 2011 (Toronto, ON.) - Global phenomenon Justin Bieber is kicking off the season of giving with his BELIEVE CHARITY DRIVE. Justin will donate a portion of the proceeds from his holiday release, UNDER THE MISTLETOE (Island Def Jam/Universal Music Canada), to The Children's Wish Foundation of Canada. Children's Wish works relentlessly to grant the most heartfelt wish of children diagnosed with a life-threatening illness. Additionally, Bieber is calling on fans worldwide to contribute to a number of specific charities, including Children's Wish through his BELIEVE CHARITY DRIVE, launching an ambitious effort to amass millions of dollars in total donations. "I am launching the BELIEVE CHARITY DRIVE because I know firsthand that if you believe in your dreams, everything is possible," Bieber explains. "I am kicking off the campaign with my holiday album, UNDER THE MISTLETOE. With every album you purchase, I will give a portion of the proceeds to charity. The BELIEVE CHARITY DRIVE directly benefits charities that are making a difference in the world. You can go to justinbiebermusic.com and donate as little as one dollar, because everything will make a difference. Please join me in our quest to raise millions of dollars by the release of my new 2012 album, BELIEVE. I know that with your help we can make a change." Justin chose the BELIEVE CHARITY DRIVE organizations, including The Children's Wish Foundation of Canada, for their emphases on education, youth wellbeing, and, of course, music. Contributions will also be made to additional localized charities in certain international markets. To handle all the well-meaning online traffic, Justin Bieber is simultaneously launching his redesigned website, justinbiebermusic.com, built by interactive firm AgencyNet. The upgraded site will continue to serve as the premiere destination for all things Justin, including the BELIEVE CHARITY DRIVE, which is powered by the online fundraising platform StayClassy and can be accessed directly at justinbiebermusic.com/believecharity. About The Children's Wish Foundation of Canada: Each year, thousands of Canadian children between the ages of 3 and 17 are diagnosed with a life-threatening illness. Since 1984, The Children's Wish Foundation of Canada has worked tirelessly to grant exceptional wishes to 17,000 children and their families. This year, the Foundation expects to grant 1,000 new wishes and is proud to have never refused a wish to an eligible child, and with the help of volunteers and generous donors, is able to grant nearly three wishes every day. Each wish is an individual adventure, carefully structured to meet the needs of a particular child and family. The Foundation is a national charity with chapters in every province and territory. Visit childrenswish.ca for more information.
justinbiebermusic.com/believecharity childrenswish.ca-30- For further correspondence contact: SARA MILNE National Media & Artist Relations UNIVERSAL MUSIC CANADA firstname.lastname@example.org universalmusic.ca umusicbiz.ca