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Evocative of a new year and season for change, the song delivers an urgent message to seize the day and make the most of it.


With over 2.5 BILLION global streams, a UK Top 5 album and a massive international following; New Hope Club is the British pop band to watch for.




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27 JANUARY 2023 (TORONTO, ON) – Turning the page on the next chapter, one of the UK’s fastest-rising pop bands New Hope Club return with a new single and music video for “Don’t Go Wasting Time” today. 




Once again, frontman Blake Richardson produced the track in addition to sharing guitar duties with bandmates George Smith and Reece Bibby. This time around, Reece handles lead vocals. On the track, George’s delicate piano echoes through a soft and steady beat, setting a cinematic tone. The lyrics paint a relatable picture as Reece recalls, “My father always said, he said, he said, ‘Don’t go wasting time. Time will let you waste away.Evocative of a new year and season for change, it delivers an urgent message to seize the day and make the most of it. Musically, it showcases yet another side of the trio as well.


In the accompanying visual, the band perform this pensive anthem against the natural splendour of Joshua Tree in the background. Immersed in this warm landscape, the expansive setting and intimate performances showcase the guys up-close-and-personal as they play their instruments, while also hinting at the breadth of the gorgeous vistas around them. It seamlessly speaks to the song’s spirit of renewal.


New Hope Club wrapped up 2022 with “L.U.S.H.” and “Walk It Out,” the final release of their multi-track series. The 2-track collection accumulated just under 5 million total streams in addition to critical acclaim. The Honey Pop proclaimed, “‘L.U.S.H.,’ (Love You So Hard), is nothing short of a pop anthem, adding, “we can already hear the booming sound of the ever-growing crowds around the world.CelebMix added, “the songs serve as further example of the trio’s extraordinary musical evolution.EUPHORIA. noted, “The latest singles, ‘L.U.S.H.’ and ‘Walk It Out,’ feature complementary sounds that feel as if they were designed to be sing-shouted in the car and groove to without abandon, respectively.


Last year, NHC achieved impressive numbers with over 350 million streams and 220 million views on TikTok. This brought their cumulative streams to over 3.2 billion and total TikTok views to over 4 billion. Adding to their achievements in 2022, they notably sold-out headline shows across three continents.


The band continues to infiltrate every level of pop culture. Blake attended the Celine Homme 2023 Show during Paris Fashion Week with FLAUNT documenting the experience in a photo diary. The outlet added, “About the trajectory of his career, Richardson simply explains he is creating his own painting. And so far so good. The group also made appearances on  MTV Fresh Out Live and stopped by Entertainment Weekly.


Additionally, Blake Richardson will make his big screen debut as a young Sir Paul McCartney in Midas Man, the highly-anticipated biopic about Beatles manager Brian Epstein.


L to R: George Smith, Blake Richardson, Reece Bibby
Photo Credit: Clare Gillen



Having written and performed together since their teens – and all still only 23 years old – New Hope Club (each member is a multi-instrumentalist, songwriter, and each takes a turn as lead vocalist) is continuing their new chapter with greater clarity on their creative purpose. Inspired by great British bands they grew up listening to, like Vampire Weekend, 1975, Haim, The Strokes, and of course, The Beatles, The Stone Roses, and Oasis, the band drops touches of classic sounds all over a treasure trove of new music – from sunshine 60s LA pop to reggae rhythms. Blake, George, and Reece are making music that resonates; their take on life and love is a needed elixir for the times.


The trio from Manchester had gone from playing local pub gigs to growing a devoted global fanbase, selling out headline shows everywhere from Los Angeles to New York, London to Seoul and Tokyo. They have amassed over 3.2 billion global streams and over 4 billion TikTok views. The band’s 2020 self-titled debut album hit Top 5 on the UK charts, and even caught the attention of K-pop superstars V of BTS and The Stray Kids.


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