CANADIAN RAP STAR IZZY-S EARNED EVERYTHING HE HAS ON NEW SINGLE “MÉRITÉ” WITH SHREEZ
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27 JANUARY 2023 (TORONTO, ON) – Izzy-S, one of Montréal’s most renowned rappers, begins the new year with a gift for his fans, sharing his latest single “Mérité” with frequent collaborator Shreez via Universal Music Canada/Maison Barclay Canada. The two rappers trade verses about how they earned everything they have, maintaining that their rise to the top has not always been easy.
LISTEN TO “MÉRITÉ” WITH SHREEZ HERE
Beginning the song with a declaration that he will never accept the minimum, Izzy states his value of being able to provide for his family before singing that he receives a lot of love from the streets because “hustlers can recognize themselves in his albums”. He continues in the melodic chorus, “Sometimes you’re down, sometimes you’re up/The fast life is too fast/We must do well for the family/The famine is over/Everything I have, I earned it.”
The single, produced by Its Hypnotic (Lil Durk, Killy, SCH) and Knxn Beats (Elh Kmer), comes following a strong output from Izzy-S last year, including stand-out singles “Allo c’est qui?”, “Jacuzzi”, “Mon Canon”, and “Semelles Rouges”. “Mérité” with Shreez continues a consistent outpouring of quality music from the St-Michel native, who made career leaps in 2022 by performing at the inaugural Legacy Awards, the first major Canadian award show to celebrate and showcase Black Canadian talent.
“Mérité” arrives alongside a music video shot and chopped by Carlos Guerra, which shows Izzy-S spending thousands on diamond-clad glasses, custom Cake Boys-branded chains, and more at the jewelry store. Izzy and Shreez get fresh at the barbershop, enjoy a luxurious meal, and parade around in the snow, singing lyrics from the new single.
WATCH THE MUSIC VIDEO FOR “MÉRITÉ” WITH SHREEZ HERE
“All these years of grinding and hustling together and now we finally get to enjoy the fruits of our labour,” says Izzy-S about working with Shreez.
Previously, Izzy-S and Shreez collaborated on the 2022 song “OQP” from the latter’s album Je Suis Canicule. They have also collided on the songs “Jean dit”, and “24/7” and “Drill” with Tizzo.
This kicks off an exciting year for Izzy-S, who has many more surprises planned for the coming months. Stay tuned for much more music from the Canadian rap star.
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Photo Credit: Carlos Guerra
ABOUT IZZY-S
Izzy-S is a Canadian-Haitian hip-hop and rap artist coming from the neighbourhood of St-Michel in Montréal. With his unique style and exceptional back story being deployed in his music, Izzy-S intends to become the first Québécois Black artist to break through internationally.
Widely recognized as one of the most exciting voices to emerge from the Rap Québ scene in the last few years, Izzy-S has been featured in The Fader, while HHQC hails him as “one of the best of his generation”. He made his acting debut in Oscar-winning director Denis Arcand’s acclaimed “La chute de l’Empire Américain” in 2018.
Having independently garnered more than 15 million streams, his signing to MBC / UMC marks an exciting new chapter in his already accomplished career.
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