DEAR ROUGE RELEASES MUSIC VIDEO FOR “CHAINS”
18 JANUARY 2019 (Toronto, ON) – Today, Juno award-winning Canadian duo Dear Rouge release the music video for “Chains” released via Universal Music Canada, the country’s leading music company. The music video was shot in Harrison, BC and directed by Martin Glegg.
"This was an epic adventure to create,” said Danielle McTaggart of Dear Rouge. “Much like the meaning of the song, we experienced many peaks and valleys. Ran full speed through a cold, misty, West Coast forest for a weekend. It was a true test of endurance. But then, there was the glorious view – and those majestic wolves! I got to cuddle with one for a day. Just beautiful. This video symbolizes how pain and love can be one in the same.”
The video was produced by Kristoff Duxbury and Sebastien Galina from BOLDLY Creative, with Cole Graham as the cinematographer. On the creative direction of the music video, BOLDY Creative said: “From the beginning, we wanted wolves. These ravenous creatures that embody everything opposite of love - which is a central theme of the video - took centre stage when framing the story, the shots, and the production schedule. The team also wanted to find a nearly untouched location - woods, beach, paths - someplace tranquil for the scenes with wolves chasing Danielle. We searched for a place up a logging road that had an abandoned work site with old machines and a path that led to a beach, which was perfect. The two-day shoot went smoothly, and some of the crew, including Cinematographer and Director camped out overnight.”
Formed in 2012, Vancouver natives Danielle and Drew McTaggart (Dear Rouge) are partners in life and music that channel their energies into honing their sinewy, hook-driven indie rock. Since their debut in 2015 with critically-acclaimed album, Black To Gold, Dear Rouge has become one of Canada’s greatest acts with over 8 million streams globally, a #1 most added single at Canadian Alternative radio and an array of impressive accolades, including a Juno award for “Breakthrough Group of the Year” and the SOCAN Songwriter prize for their single “I Heard I Had”. Their latest single, “Live Through The Night” spent four consecutive weeks at number one at alternative radio in Canada. Dear Rouge has seen a number of stages and festivals including SXSW, Edgefest, WayHome, Rifflandia, Osheaga, Field Trip and more, and has opened for Phantogram, Arkells, and LIGHTS. The band recently wrapped up their North American Tour with dates across Canada and West USA. For more information, visit www.dearrouge.com
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