DOECHII AND SZA SIZZLE IN NEW VIDEO FOR “PERSUASIVE”
“2022 is the year Doechii cements herself in the mainstream. “Persuasive” is more than just a rap song --- it’s innovative and fluid, refusing to be confined to a single sound.” — Esquire
“Doechii's "Persuasive" was already on heavy rotation but when SZA made an appearance on the updated version that made it to the EP, the two labelmates created a firestorm.” — HotNewHipHop
“She/her/black bitch pushes Doechii to the precipice of widespread notoriety—she’s someone who demands not only your attention, but your respect, too.” — A.V. Club
“Every year, I get excited to share my summer playlist because I learn about so many new artists from your replies — it’s an example of how music really can bring us all together.” – DOECHII “ Persuasive” — Barack Obama
1 SEPTEMBER 2022 (TORONTO, ON) – Today Doechii and SZA release the much-anticipated video for “Persuasive.” Directed by Sara Lacombe, the club-ready collaboration of Top Dawg Entertainment’s two female powerhouses makes the song and sultry video next-level intoxicating.
The song is featured on Doechii’s acclaimed EP she / her / black bitch. The upbeat R&B anthem showcases Doechii’s impressive ability to flex her signature versatile flows into Grammy-winner SZA’s immaculate vibes. The video for “Persuasive” with SZA made its global broadcast premiere today on MTV Live, MTVU, Yo! MTV and BET Soul & BET Jams, as well as on the Paramount+ Times Square billboards.
"I created “Persuasive” to uplift people and bring communities together, so having SZA jump on the song was a perfect fit because I’ve always connected with others over her music,” says Doechii. “Knowing that SZA is with TDE was what originally got me most excited about being on this label, so now that we have a song together it’s a full-circle moment. She really ATE! This collaboration is everything I always imagined it to be."
she / her / black bitch cements the Tampa native as a distinct voice whose versatile talents range from quick-fire bars to seductive singing. On the EP Doechii outlines different layers of her life experience: from villainous to confident to soft and sad, and to overall proving that she matters. As NPR stated “Doechii reclaims and spits back at anyone who dares to diminish her power.”
Doechii has dominated since the release of her unwaveringly original EPs—2020’s Oh the Places You’'ll Go, featuring the viral smash “Yucky Blucky Fruitcake,” and 2021’s BRA-LESS. The XXL Freshman was tapped just this year as an ‘Artist to Watch’ in Rolling Stone, NPR, Vulture, Complex, Uproxx, Pigeons and Planes, FADER, and more. Doechii performed on both The Tonight Show with Jimmy Fallon and on the mainstage on the BET Awards. She was also chosen as the RADAR US Cover Artist at Spotify; the VEVO DSCVR Artist for June; the BET Artist of the Month; MTV’s Push Artist for July; and Billboard crowned her both ‘Artist of the Month’ and a ‘Queer Game-Changer.’ Doechii’s record “Persuasive” also made Obama’s Summer playlist.
Expect more unparalleled, genre-bending music from the multi-faceted Doechii, the self-proclaimed ‘swamp princess.’
Photo Credit: Chris Parsons