SIGRID NEW ACOUSTIC VIDEO “DON’T KILL MY VIBE” OUT NOW
For immediate release
“DON’T KILL MY VIBE” ACOUSTIC VIDEO OUT NOW
08 MARCH 2017 (Toronto, ON) - With over 4M Spotify streams in just three weeks for a debut single, Sigrid’s arrival has been extraordinary. With a mind, attitude and voice bigger than most 20-year-olds, the small-town-raised Norwegian talent today reveals the intimate acoustic visual to “Don’t Kill My Vibe”. “We filmed the video in my family home in Ålesund. I wrote a lot of tunes on the piano, read books in the conservatory, and sneak peaked in my parent's bookshelf,” says Sigrid. “Don’t Kill My Vibe” is the first track to be lifted from Sigrid’s debut EP, set for release next month on Island Records/Universal Music Canada, the country’s leading music company. Displaying remarkable songwriting ability as a skilled lyricist, with hard-hitting and empowering words laced over unexpected and expansive melodies, Sigrid wrote her first song at 16-years-old and in just two weeks – when Sigrid’s older brother challenged her to write an original song and perform it at a local gig with him. Born and raised in Ålesund, which sits at the entrance of a UNESCO-protected fjord surrounded by sea and mountains, it was as if Sigrid was always destined to drive the ten minutes across to the neighbouring island of Giske, and make music in the famously idyllic Ocean Sound Recordings. Self-releasing her first song at High School and dropping a second track that was immediately playlisted on national radio, Sigrid moved to Bergen at 18 and was catapulted into the burgeoning music scene. Now signed to Island Records and currently splitting her time between Bergen and London, Sigrid has quietly been creating a world, which emboldens her followers, through the power of the song.