ELLIE GOULDING AND JUICE WRLD RELEASE THE VIDEO FOR THEIR NEW SINGLE, “HATE ME”
17 JULY 2019 (TORONTO, ON) - Today see platinum selling singer/songwriter Ellie Goulding and platinum selling artist Juice WRLD release the video for their new single "Hate Me".
Listen to "Hate Me" HERE
Watch the music video HERE
Directed by Saam Farahmand, the dark and ominous video mirrors the singles lyrics elegantly playing on the concept of the negative side of social media at the end of a relationship. The video sees Juice WRLD surrounded by smoke and Ellie in stunning outfits. Since its release two weeks ago the new single has already amassed over 26 million streams.
Ellie recently celebrated 10 million subscribers on YouTube, amassing over 5 billion views globally. Ellie joins only a handful of British artists to celebrate this achievement including Coldplay, Adele, Little Mix, Ed Sheeran, One Direction, Calvin Harris & Dua Lipa. This month also saw Ellie wow the crowds at the Capital FM’s Summertime Ball at London’s Wembley Stadium where she performed recent singles ‘Sixteen’ and ‘Close To Me’ alongside fan favourites ‘I Need Your Love’ and ‘On My Mind’.
Ellie was enlisted by composer Steven Price to provide vocals for “In This Together”, one of the songs that soundtracked Netflix’s “Our Planet” nature documentary series with David Attenborough. June saw Ellie launch an exclusive curated playlist on Apple Music. One of the first artists to do so, Ellie’s playlist ‘Ellie Goulding: Pushing Limits’ is a fitness playlist made up of motivational bangers.
Ellie’s incredible career to date has seen her celebrate two #1 albums, two BRIT Awards, sell over 15 million albums and 102 million singles, amass 13 billion streams worldwide and surpass over 14 million Instagram followers. The track ‘Love Me Like You Do’ broke the record for the most streamed song in 1 week worldwide. Off stage, Ellie continues her work with the UN as a global environmental ambassador and is involved in many other philanthropic ventures, including being a patron of The Marylebone Project and fundraising for Streets Of London.
About Juice WRLD
In May 2018, Juice WRLD released his debut full length project, Goodbye & Good Riddance, (Grade A Productions/ Interscope Records,) which has since spent over 50 weeks on the Billboard 200 chart, peaking at #4. “Lucid Dreams,” featured on the album, is now certified five-times-platinum by the RIAA, and has surpassed one billion overall streams in the U.S. Six months into 2019 and Juice WRLD’s year has already been a whirlwind – in addition to his album Death Race For Love debuting at #1 in March, Juice opened for Nicki Minaj on her European tour, performed at Coachella for the first time, and won Top New Artist at the Billboard Music Awards.