EMANUEL SHARES REVELATORY DEBUT ALBUM ALT THERAPY ALONGSIDE OFFICIAL VIDEO FOR “WORLDWIDE” TODAY
INCLUDES JUNO-NOMINATED SONGS “NEED YOU”, “THOUGHT IT’D BE EASY” AND “ADDICTION”
“Emanuel has crafted out a space for himself that has not only captured global attention but one that also embarks on a journey of mental health as a Black man from an Ethiopian family.” - RnB Radar
“Emanuel is a global talent with a voice out of this world.” – EARMILK
“effortless vocals …enchanting and soul-drenched” – Wonderland
16 JUNE 2021 (TORONTO, ON) – One of the most anticipated debut R&B albums of the past year, Emanuel’s full-length project ALT THERAPY has been unveiled to the world today via Universal Music Canada, the country’s leading music company, and Motown Records.
Before the world experienced moments of great upheaval and change this past year, an unknown new artist in Canada, a son of Ethiopian immigrants, had unknowingly written music that was prophetic to the times. His debut single, the emotionally stirring “Need You”, was released as the global pandemic struck, resonating with people around the world who were forced into isolation. Months later, when the brutal killings of George Floyd, Breonna Taylor and Trayvon Martin sparked a worldwide reckoning of systemic racism and racial inequality, Emanuel offered “Black Woman” to the world - his moving ode of reconciliation that honours the majesty of Black women. Last month, as vaccines were distributed and possibility began to take the shape of reality, Emanuel shared his prayer for the future with the release of “Worldwide”. Now, during the week of Juneteenth and one year after the release of his debut EP Session 1: Disillusion, Emanuel celebrates freedom, growth and love with ALT THERAPY, his full-length contribution to the “renaissance of beautiful black art in the world.”
ALT THERAPY is a journey. A narrative of discovering a deep self-awareness and celebrating personal growth, Emanuel’s debut album is the testament of a young man in the process of becoming a great man.
“This album represents a spiritual self-discovery for me,” says Emanuel. “It’s about the nuances of the human experience. I hope ALT THERAPY inspires others to gain understanding about themselves and the world, and that it’s attached to beautiful memories in their lives the way certain music is attached my mine. That would be an honour.”
A collection of 12 songs, ALT THERAPY is home to Emanuel’s two EPs released in 2020, Session 1: Disillusion (nominated for the 2021 Traditional R&B/Soul Recording of the Year JUNO Award) and Session 2: Transformation, as well as six additional songs: the manifestation mantra “Worldwide”, the revelation of new love on “Pillows”, the emotional plea of “I Need a Doctor”, the inner reckoning on “Detention”, the discovery of authentic love on “I Been”, and the rare male R&B duet on “Hindsight” featuring fellow Toronto R&B artist Dylan Sinclair. See the full tracklist below.
Also released today is the visually striking official video for “Worldwide”, a song born out of Emanuel’s deep yearning to take his music, its message and energy, to people around the world while experiencing and absorbing the wisdom of many cultures. Directed by Kit Weyman and Executively Produced by Director X, the video is a visual depiction of Emanuel’s “Worldwide” manifestation mantra. Watch the official video HERE.
Emanuel’s talent is indisputable. Discovered by Canadian hip-hop icon Kardinal Offishall, launched by global superstar Idris Elba, signed by legendary R&B record label Motown Records, honoured with a JUNO Award nomination for his debut EP, and championed by fans, critics and industry partners alike, Emanuel is one of the most destined new voices in R&B.
ALT THERAPY Tracklist:
- Need You
- Thought It'd Be Easy
- I Need A Doctor
- Hindsight feat. Dylan Sinclair
- Black Woman
- I Been
Photo Credit: Norman Wong
Download Press Materials HERE
With over 25 million global streams, the first-generation Canadian has had a breakout year establishing his artistry through meaningful, expressive music in a time he describes as a “renaissance of beautiful black art in the world.” Since releasing his debut single “Need You” in April of 2020, Emanuel has achieved international acclaim for his undeniable talent and introspective, emotionally charged music. Released at the beginning of the COVID-19 pandemic, “Need You” quickly became an early quarantine anthem as people from over 20 countries submitted personal videos and photos for the collaborative music video curated by Golden Globe-winning actor, musician, producer and Executive Producer of Emanuel’s debut album Idris Elba OBE. Before even releasing his debut EP Session 1: Disillusion (shared with the world on Juneteenth), Emanuel was named Apple Music's New Artist of the Week, one of Amazon Music's Artists to Watch, a Soundcloud Featured Artist, and a Spotify “On The Radar” Artist. Following the release of the EP, Emanuel became the first ever artist to be chosen for Spotify’s On The Radar program in Canada and was also named the Beats Artist of the Week. In October of 2020, Emanuel released “Black Woman”, the first single from his sophomore EP, alongside a digital portrait series that honoured Black female leaders in the Toronto’s artistic and advocacy communities. The portraits towered over Toronto’s Yonge & Dundas Square for the first week of release on a bespoke Spotify billboard, the first ever of its kind. Alongside the December release of his Session 2: Transformation EP, Emanuel announced that legendary music label Motown Records would be his U.S. label partner. After making several end of year lists (including EARMILK’s ‘Best Songs of 2020’, Complex’s ‘25 Canadian Artists to Watch Out For in 2021’ and Rolling Stone India’s ‘Top 100 Songs of 2020’), Emanuel’s momentum has only continued into 2021. With the achievement of his first JUNO Award nomination for Traditional R&B/Soul Recording of the Year and the release of his phenomenal debut album ALT THERAPY, Emanuel is positioned to have another massive year of artistic growth and accomplishment.