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Universal Music Canada takes track to the top of the charts, marking the first debut single from a Canadian-signed artist to hit #1 Main AC since 2012



17 JANUARY 2023 (TORONTO, ON) - Flowers Need Rain, the 2x Platinum pop single from singer songwriter Preston Pablo, hit major milestones this week. It is the #1 track at Mainstream Adult Contemporary Radio (Main AC) in Canada, as tracked by Mediabase Canada for the week of January 15, pushing ahead of global pop icons Taylor Swift (“Anti-Hero”) and Harry Styles (“Late Night Talking”) by garnering more spins at the format for the week.

The track is the first debut single from a Canadian-signed artist to reach the number one spot at Main AC Canadian radio since Carly Rae Jepsen’s “Call Me Maybe” in 2012 and the first non-holiday CanCon* single at #1 on the same charts since Michael Bublé’s “It’s a Beautiful Day” in 2013.


“Flowers Need Rain” was one of the top 30 most listened to songs of 2022 (Mediabase Canada) and has been holding strong in the top five at radio across Mainstream AC, Hot AC, and Top 40 since October 2022; it was the #1 most Shazamed track in Canada; and has amassed over 51 million streams globally, in what has been a remarkable launch campaign for a promising artist who is just getting started.


Pablo, a Filipino-Canadian artist originally from Timmins, Ontario, is one of the first artists co-signed to Universal Music Canada and 31 East, the label led by multi-platinum, Grammy-nominated producer-songwriters Banx & Ranx. Preston’s year is off to a big start, with his latest track, “AY AY AY” named a “Future Bop” by the BBC Radio 1 and CARAS announcing he will perform live on the JUNO Awards national broadcast from Edmonton in March.  


* “Flowers Need Rain” is defined as Canadian content (also known as ‘CanCon’) per the CRTC's radio regulations.



About Preston Pablo

Preston Pablo channels a fresh perspective on R&B and pop through his eloquent songwriting. Preston signed to 31 East/Universal Music Canada in 2021 as he honed what he describes as a “modern vintage” style. “It’s a blend of pop and R&B with a different twist, but I’m keeping all of the doors open,” he states. “My favourite way to write songs is with piano or guitar. It starts from the classic side with instruments and evolves from there.” After racking up nearly 20 million streams independently, he draws a big sound out of small-town roots on singles such as “Don’t Break (My Soul)”, and “Flowers Need Rain” with Banx & Ranx. Landing the #1 spot on the Shazam Chart in Canada, achieving 2x platinum status, and reaching a Top 5 spot at Top 40 radio, “Flowers Need Rain” showcases Preston’s further emergence in popular music. With his honest lyrics and an R&B melody, the emerging artist released “Love You Bad” late last year, showcasing his ability to cross genres. Watch Preston for much more to come in 2023.

About 31 East

Founded in 2017, 31 East’s mission is to elevate a new vanguard of talent across genres with an intense focus on development, songcraft, and individuality while developing an international-level platform in the Canadian music industry. In the words of Banx & Ranx – music made in Canada for the world. Proudly based in Montréal, 31 East serves as a homegrown creative hub for Canadian talent such as Rêve, Preston Pablo, and more on its buzzing roster. 


About Universal Music Canada 

Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.


Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.