HOLLY HUMBERSTONE ANNOUNCED AS WINNER OF BRIT’S RISING STAR AWARD
+ FIRST PERFORMER TO BE CONFIRMED FOR THE BIGGEST NIGHT IN BRITISH MUSIC
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10 DECEMBER 2021 (TORONTO, ON) - The BRIT Awards 2022 with Mastercard have today announced that Holly Humberstone is the winner of the prestigious BRITs Rising Star award supported by BBC Radio 1. The news was revealed by Clara Amfo on her BBC Radio 1 Future Sounds show.
Holly is also the first performer to be confirmed for The BRIT Awards, taking place Tuesday 8th February at The O2 arena, broadcast live on ITV and ITV Hub.
Holly said: “I remember watching the BRITs with my parents each year and being totally awe struck by the artists coming together in what felt like another universe. Now to be named the BRITs Rising Star and nominated alongside two other incredible women, with the songs that started within those four walls at home is so mad. It just doesn’t feel real. This year has been a wild ride and a year of firsts, and I am so grateful and thankful for everyone who has helped make this happen!”
Holly Humberstone’s debut EP Falling Asleep At The Wheel marked the first chapter in the story of a new global talent who has garnered over 200M global streams to-date. Over the past year, the Polydor-signed rising alt-pop star has achieved everything from being nominated for the Ivor Novello Rising Star Award with Apple Music, coming runner up in the BBC Sound of 2021, chosen as YouTube’s next Artist On The Rise, and Deezer’s Focus artist, amongst intimate and groundbreaking performances on Jimmy Fallon, James Corden, and Later... With Jools Holland. Having just released her critically acclaimed second EP The Walls Are Way Too Thin, about being lost and questioning where you belong, whilst captivating thousands of fans across the UK and USA (including Lorde) on her debut headline tour, the Grantham-born artist has become the UK’s next great songwriting talent. It is the honest storytelling at the heart of Holly’s craft that has captured the hearts and minds of fans globally, with “tattoo lyrics” that are specific to her life, from her sisters' struggles with mental health to growing apart from her friends, but are universal experiences.
Bree Runway and Lola Young were also shortlisted for the award, originally known as Critics’ Choice, which since its launch in 2008 has successfully identified the future stars of UK music, with a roll-call of previous winners including Adele, Florence + The Machine, Sam Smith, Rag ‘N’ Bone Man, Ellie Goulding, Sam Fender and 2021’s winner, Griff. All have gone on to enjoy tremendous chart success not only in the UK but internationally too, with global album sales for all previous winners currently reaching over 136 million.
The BRITs Rising Star award shortlist is selected by an invited panel of music editors and critics from the national press, online music editors, heads of music at major radio and music TV stations plus songwriters, producers and live bookers - those working with new rising talent on a regular basis.
Past BRITs Critics’ Choice / Rising Star winners:
2009 Florence + The Machine
2010 Ellie Goulding
2011 Jessie J
2012 Emeli Sandé
2013 Tom Odell
2014 Sam Smith
2015 James Bay
2016 Jack Garratt
2017 Rag ’n’ Bone Man
2018 Jorja Smith
2019 Sam Fender
Mastercard return as headline partner for the 24th year having supported The BRITs for over two decades, bringing cardholders closer to music through a range of Priceless BRITs experiences. This year, Mastercard will continue to sponsor the much sought after Mastercard Album award, as well as Song of the Year with Mastercard for the second time and is proud to carry on connecting people to priceless possibilities.
YouTube Music is the Official Digital Music Partner and will bring fans closer to the BRITs than ever before. As the home of the official livestream on YouTube, audiences around the world will be able to watch the whole journey of the BRITs unfold, from the nominations, through the run-up, to the awards themselves and the performances on demand afterwards. In an exciting first, fans will also be able to watch exclusive behind-the-scenes footage on the night on YouTube Shorts, a new short-form video experience right on YouTube, as well as listening to their favourite artists' playlists on YouTube Music. YouTube Music sponsors the 2022 Artist of the Year award.
The BRIT Awards 2022 with Mastercard takes place Tuesday 8th February at The O2 arena, exclusively broadcast on ITV and ITV Hub and hosted by Mo Gilligan. Nominations for the 2022 will be revealed in ‘The BRITs Are Coming’ broadcast on ITV and ITV Hub on Saturday 18th December.
Further campaign announcements will be unveiled in the coming months.