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MARCH 24 2022 (TORONTO, ON) – Today, three-time GRAMMY® Award-nominated and BRIT Award-winning multi-platinum singer, songwriter, producer, and guitarist James Bay returns with a brand-new single entitled “Give Me The Reason” via Republic Records/Universal Music Canada, the country's leading music company.


Listen to “Give Me The Reason” HERE and watch the official music video HERE.


On the new single and music video Bay said: I wanted this song to feel huge and emotional. It’s about that moment when you feel like the sun is beginning to set on a relationship, it’s about the fight to stay together. I want it to explode with energy when I play it live. It’s about feeling your heart beat fast and love racing through your veins.”


Bay opens “Give Me The Reason” with incredible vocals and draws listeners in with his profound signature lyrics. The new song was recorded at both Blackbird studios in Nashville and in London with producer Gabe Simon [Lana Del Rey, Maroon 5, Calum Scott] and co-written with Foy Vance and features Ian Fitchuk [Kacey Musgraves, Brett Eldredge] on drums.


The track is the first song off Bay’s new album due out later this year which he teased on his recent sold-out “New Songs New Stories” UK Tour, in support of Independent Venue Week. During the intimate tour, he gave fans a sneak peak of the music they can anticipate on the new record and recently shared snippets of the songs on socials- Check them out here.  


This summer James will be joining The Lumineers on their 2022 Brightside World Tour where he will be joining them on nine dates including Nashville’s Bridgestone Arena on September 1st and Chicago’s Wrigley Field on September 3rd. See full dates below.


James Bay 2022 Tour Dates:

August 17th                  Tulsa, OK                    Bok Center

August 19th                  Dallas, TX                   American Airlines Center

August 20th                  Austin, TX                   Moody Center

August 26th                  Atlanta, GA                 State Farm Arena

August 27th                  Charlotte, NC              Spectum Center

August 31st                  Louisville, KY              KFC Yum! Center

September 1st             Nashville, TN              Bridgestone Arena

September 3rd             Chicago, IL                 Wrigley Field

September 6th             Grand Rapids, MI       Van Andel Arena


James Bay

For as much as James Bay upholds traditions of timeless songcraft, the UK singer, songwriter, guitarist, and producer also confidently challenges himself and popular music. He spikes a tried-and-true style with clever lyricism, honest confessions, and instrumental proficiency. On the heels of his platinum- certified 2015 debut Chaos And The Calm, he garnered GRAMMY® nods in the categories of “Best New Artist,” “Best Rock Album,” and “Best Rock Song” for the gold-selling single “Hold Back The River.” Meanwhile, “Let It Go” went triple-platinum. Nominated for dozens of awards, he took home two BRIT Awards, two Q Awards, and top honors at the Ivor Novello Awards and ECHO Awards. Tallying nearly 7.5 billion streams by 2022, he has performed on Saturday Night LiveThe Ellen DeGeneres ShowJimmy Kimmel LIVE!, and Late Night with Seth Meyers. He has notably dueted with numerous musical icons including Alicia Keys on The Voice, asked to join Mick Jagger while supporting The Rolling Stones at Twickenham Stadium in London, and joined Sheryl Crow on stage after performing his own set at Eric Clapton’s 2019 Crossroads Guitar Festival in Dallas, TX. In addition to selling out shows on four continents, Epiphone honored him with his own Limited-Edition James Bay Signature “1966” guitar. Following the success of 2018’s Electric Light, he deconstructed his sound to its bare essentials on the Oh My Messy Mind EP a year later hitting nearly 550 million global streams. It yielded the hit “Peer Pressure” [feat. Julia Michaels], generating nearly 350 million global streams, received critical acclaim from TimeRolling Stone, and Billboard and the next year James opening up for Ed Sheeran on his 2019 record-breaking stadium run. In 2020, James released his new single “Chew On My Heart” which has already hit nearly 90 million streams , delivered a historic performance on the top of the London Eye for The Late Late Show with James Corden, performed on The Today Show, Mahogany Sessions and a full concert on YouTube in support of #SaveOurVenues. He also created his own virtual event to share his music to fans during the pandemic, James Bay – Live At Shakespeare’s Globe which was a full concert event livestreamed at the historic venue. Last year, he guested on Maisie Peter’s song “Funeral,” which was featured on Apple TV+ original series “Trying: Season2” soundtrack.


To set the tone for the new year and his next chapter of music James recently finished a sold out “New Songs & New Stories” solo tour across the UK in support of Independent Venue Week. On the tour he returned to numerous independent music venues where he first got his start as an artist- performing with just a microphone & a guitar – and previewed new music set to come in 2022….