JUSTIN BIEBER RETURNS TO THE TOP: Single “What Do You Mean” Breaking Records Across The Globe
FOR IMMEDIATE RELEASE
JUSTIN BIEBER RETURNS TO THE TOP
“WHAT DO YOU MEAN” GOES TO #1 ON NIELSON SOUNDSCAN CHARTS & GOLD STATUS IN 5 DAYS
“WHAT DO YOU MEAN” SHATTERS WEEKLY GLOBAL SPOTIFY STREAMING RECORD WITH OVER 40 MILLION PLAYS
HITS #1 ON ITUNES IN 90 COUNTRIES!
“WHAT DO YOU MEAN” ENTERS BILLBOARD HOT 100 AT #1 IN ITS DEBUT WEEK – HIS FIRST #1 ON THE HOT 100(TORONTO, ON – 08 September 2015) - Global superstar Justin Bieber’s brand new single, “What Do You Mean,” has debuted at #1 on the Billboard Hot 100, a first for Bieber. The single, released via RBMG/Def Jam Recordings / Universal Music Canada, the country’s leading music company goes straight to #1 in Justin’s native Canada and has earned him a Gold Certification in just five days. “What Do You Mean” hit #1 at iTunes less than 5 minutes of its worldwide release seven days ago has now reached #1 at iTunes in more than 90 countries across the globe. “What Do You Mean” has broken the Weekly Global Spotify streaming record with over 41 million streams worldwide. The music video and lyric video have amassed a combined total of over 70 million views. The release of “What Do You Mean” capped a hugely successful viral 30 day Instagram countdown and Twitter lyric reveal campaign, garnering over 100 million impressions. "I am personally thrilled for Justin, who put so much heart & soul and hard work into creating and launching this song", said Steve Bartels, CEO of Def Jam Recordings. "I'm also very proud of the way the Scooter Braun team and the Def Jam family came together to execute this effort, with the vision and the goal of Justin's first ever Hot 100 #1 chart topper. The last 10 days have been a constant reminder of what an important global star Justin has become, with worldwide chart milestones being achieved daily as the song resonates. Today's Hot 100 #1 is a historic accomplishment, yet it's only the beginning of the excitement that lies ahead for Beliebers across the globe". Listen to “What Do You Mean” at http://smarturl.it/WDYMlv; and buy the single at http://smarturl.it/WDYM. The lyric video for “What Do You Mean,” featuring professional skater Ryan Sheckler, which also premiered seven days ago on YouTube, can be viewed at http://smarturl.it/WDYMly. “What Do You Mean” is the first advance track from Justin’s eagerly awaited fourth studio album, to be released globally on November 13th. The pre-order is available now for signed CDs, vinyl and other limited edition items, exclusively via Justin’s new online store. Go to: http://smarturl.it/JustinShop. Justin kicked off a long-range, multi-tiered media campaign in support of “What Do You Mean” as he returned to the MTV VMAs last Sunday night with the live performance premiere of the song. Three nights later, he appeared on NBC’s The Tonight Show with Jimmy Fallon. That was the prelude to his upcoming takeover of NBC’s The Today Show, climaxing with live performances on Thursday and Friday, September 10-11th.