MULTI-PLATINUM, BREAKTHROUGH ARTIST OF THE YEAR PRESTON PABLO RELEASES NEW SUMMER SMASH “FOR KEEPS”
FOLLOWS THE SUCCESS OF TRIPLE PLATINUM, #1 RADIO HIT "FLOWERS NEED RAIN”
“the next big Canadian pop star” - CBC Q with Tom Power
"a rapidly rising star" - The Timmins Daily Press
"With a commercially acute sound, definitive musicality and an image that more than matches his talent, Preston Pablo looks set to achieve huge success" - Wonderland
"Keep your eyes on Preston Pablo" - Slice
12 MAY 2023 (TORONTO, ON) - Today, triple platinum, JUNO Award winning Canadian singer/songwriter, Preston Pablo releases a new single and music video for “For Keeps” via 31 East / Republic Records / Universal Music Canada, the country’s leading music company.
On the heels of his 3x platinum certified and top 5 Top 40/Hot AC charting single and bringing home the 2023 JUNO Breakthrough Artist of the Year award, Preston Pablo is showing no signs of slowing down as he prepares to follow up his hit single “Flowers Need Rain” with his summer smash “For Keeps.”
“This song is about shooting your shot,” says Preston. “Even after you’ve been constantly missing. It’s a very lighthearted and playful take on a classic love story. When someone is playing hard to get it typically makes the one who’s chasing work a little harder to get what they want. That’s the motive behind this record.”
WATCH THE OFFICIAL MUSIC VIDEO FOR “FOR KEEPS” HERE
Preston just wrapped up a ten-city supporting tour across Canada, a sold-out headline concert in Toronto, and performed on the season finale of La Voix. He is now on his way to the big stage this summer, supporting Johnny Orlando and Walk Off The Earth at Budweiser Stage and his debut performance at this year's Osheaga Festival in Montreal.
This new song follows his most recent award-winning achievement at this year’s 2023 JUNO Awards taking home the win in the Breakthrough Artist of The Year category. He took the stage at the broadcast and performed “Flowers Need Rain” on stage with fellow 31 East talent, Banx & Ranx and Rêve.
WATCH PRESTON’S JUNO PERFORMANCE WITH BANX & RANX AND RÊVE HERE
With his honest lyrics and an R&B melody, the emerging artist released, “Love You Bad”, closing 2022 by showcasing his ability to cross genres. Last year was a banner year for Preston, with the rising chart success of his major label debut “Flowers Need Rain” with multi-platinum producer-songwriters Banx & Ranx. The triple platinum-selling single currently has over 79M global streams and has reached the #1 spot at Mainstream AC in Canada and has been holding strong in the top five at radio across Mainstream AC, Hot AC, and Top 40 since October 2022. “Flowers Need Rain” was the #1 most Shazamed track in Canada, achieved multiple global Viral Top 50 Spotify playlist adds (such as Germany, South Africa, Australia, New Zealand and more), won the SOCAN most popular Anglophone song of the year, and has over 200 million audience impressions at Canadian Radio.
Stay tuned for much more to come from Preston Pablo.
June 3 – Toronto, ON – Budweiser Stage^
June 15 – Winnipeg, MB – Winnipeg International Jazz Fest
July 22 – Sherbrooke, QC – La Fête du Lac des Nations
August 6 – Montreal, QC – OSHEAGA
August 11 – Quebec City, QC – Festival de Rythym du Monde
August 12 - Baie de Beauport, QC – CIGALE Festival
^Supporting Walk Off the Earth
Credit: Norman Wong
ABOUT PRESTON PABLO:
Preston Pablo channels a fresh perspective on R&B and pop through his eloquent songwriting. Preston signed to 31 East/Universal Music Canada in 2021 as he honed what he describes as a “modern vintage” style. “It’s a blend of pop and R&B with a different twist, but I’m keeping all of the doors open,” he states. “My favourite way to write songs is with piano or guitar. It starts from the classic side with instruments and evolves from there.” After racking up nearly 20 million streams independently, he draws a big sound out of small-town roots on singles such as “Don’t Break (My Soul)”, and “Flowers Need Rain” with Banx & Ranx. Landing the #1 spot on the Shazam Chart in Canada, achieving triple platinum status, and reaching the #1 spot at Mainstream AC radio in Canada, “Flowers Need Rain” showcases Preston’s further emergence in popular music. With his honest lyrics and an R&B melody, the emerging artist released, “Love You Bad”, showcasing his ability to cross genres. With much more to come in 2023, Preston is ready to launch new music as the JUNO Awards’ 2023 Breakthrough Artist of the Year.
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ABOUT 31 EAST
Founded in 2017, 31 East’s mission is to elevate a new vanguard of talent across genres with an intense focus on development, songcraft, and individuality while developing an international-level platform in the Canadian music industry. In the words of Banx & Ranx –music made in Canada for the world. Proudly based in Montréal, 31 East serves as a homegrown creative hub for Canadian talent such as Rêve, Preston Pablo, and more on its buzzing roster.