PAUL McCARTNEY REVEALS BEHIND THE SCENES VIDEO FOR “FIND MY WAY (FEAT. BECK)”
WATCH BTS VIDEO HERE
WATCH OFFICIAL MUSIC VIDEO HERE
Video Co-Produced by Hyperreal Digital
McCartney III Imagined is out now via Capitol Records
12 AUGUST 2021 (TORONTO, ON) - Following the release of the official music video for “Find My Way (feat. Beck)”, #ThreeImagined as a psychedelic visual trip blurring the boundaries of time, space, and even identity, today fans are invited behind the scenes of the “Find My Way” (feat. Beck) video set in a new making-of film.
The “Find My Way (feat. Beck)” video was directed by Andrew Donoho (Janelle Monae, The Strokes, Khalid), choreographed by Phil Tayag (Bruno Mars, Jabbawockeez), and co-produced by Hyperreal Digital, which specializes in the creation of hyper-realistic digital avatars. "The technology to de-age talent and have them perform in creative environments like this is now fully-realized, even with one of the most recognized faces in the world," said Hyperreal's CEO Remington Scott.
“Find My Way (feat. Beck)” is the opening track of III Imagined, which is out now on vinyl, CD and cassette via Capitol Records and available HERE. Upon its release the #ThreeImagined track was hailed as “a funky transformation” (UPROXX), a "groovy mashup” (AV CLUB) and sounding "more like a Sugarhill Gang track than the original song” (ROLLING STONE).
Following its digital release in April, McCartney III Imagined moved The New York Times to say, "Don’t take Paul McCartney’s enduring gifts — natural melody, succinctly surprising lyrics, sly chord progressions, tidy arrangements — for granted. Other songwriters don’t.” Personally curated by Paul, the album features an eclectic all-star lineup featuring Damon Albarn, Anderson .Paak, Blood Orange, Phoebe Bridgers, EOB, Dominic Fike, Josh Homme, Khruangbin, St. Vincent and 3D RDN of Massive Attack, each covering and/or reimagining their favorite moments from Paul’s acclaimed McCartney III album in their own signature styles. The result is a kaleidoscopic reinterpretation – one that serves as an extension of the instantly beloved McCartney III while standing on its own as a brilliant and adventurous milestone in the McCartney discography.
Physical editions of McCartney III Imagined include the exclusive bonus track "Long Tailed Winter Bird (Idris Elba Remix)."