POP SONGSTRESS ELI ROSE RELEASES “1994” NEW SINGLE AND VIDEO OUT NOW
LISTEN TO “1994” HERE
WATCH THE VIDEO HERE
MEDIA ASSETS HERE
31 MARCH 2023 (TORONTO, ON) - Today, ADISQ-winning pop artist Eli Rose releases her captivating new single “1994” via Maison Barclay Canada/Universal Music Canada. “1994” effortlessly balances Eli’s signature dreamy vocals with a dynamic synth pop beat. The song speaks to the central theme of going back to your roots while staying true to your authentic self.
Listen to “1994” HERE
On the new single, Eli notes, "When Ruffsound and Realmind sent me the song, it was an immediate crush! A pop sound with a nostalgic side. I went to the studio with Nk.F and we finished the melodies in just a few hours. Gaële really helped me find the right words. It's a song that sums up the state of mind I was in when we started writing this second album two and a half years ago: the desire to return to something simpler."
To coincide with the release of “1994”, the accompanying visuals for the new track have also been unveiled. Directed by longtime collaborator Jérémie Saindon, the intergalactic themed video sees Eli against a mystical background that perfectly captures the cosmic vibe of the song. Tensions rise as we see a large asteroid slowly making its way towards Earth throughout the video, with the final shot showing an inevitable and irreversible impact.
Director Jérémie Saindon says on the new video, "The idea came to me when Eli told me that the song was about the tension between the idealized life of a singer and the more complex realities of the profession. I immediately imagined that the inner thoughts parading in her mind could materialize as meteorites orbiting around her, much like the ring around Saturn."
“1994” was written by Eli Rose and Gaële (Marie-Pierre Arthur) and produced by RealMind (Shakira), Ruffsound (Dua Lipa, Loud) et Nk.F (PNL, Louane, Orelsan). It arrives as follow up to 2022’s Apple Music Home Sessions: Eli Rose. Recorded during the 2022 lockdown with a live string quartet, Eli Rose’s Apple Music Home Session was released in August 2022. Featuring piano-led versions of two of Eli’s biggest hits — “Carrousel” and “Alibi”, for which the original versions have reached nearly 8 million streams combined as well as more than 35,000 spins at radio to date — and a gorgeous, contemplative version of TLC’s 1995 Grammy-winning hit “Waterfalls”.
“1994” was written by Eli Rose and Gaële Tavernier (Marie-Pierre Arthur) and produced by RealMind (Shakira), Ruffsound (Dua Lipa, Loud) et Nk.F (PNL, Louane, Orelsan). It arrives as follow up to 2022’s Apple Music Home Sessions: Eli Rose and countless collaborations including “My Way” with Miro, and “Gold” with Australian musician LOS LEO. Following the success of her self-titled debut album which included the 2020 SOCAN Pop Song of the Year, "Carrousel", the new music coming from Eli Rose promises to be her most personal to date.
Now with “1994” we see a raw yet delicate side of Eli Rose. Both fragile and self-assured, wistful and empowered.
About Eli Rose:
Four years after the release of her acclaimed self-titled debut album, Montreal’s own Eli Rose is back to wow her growing fanbase with a new collection of intimate and seductive songs that confirm her obvious talent for setting emotional introspective lyrics to catchy pop hooks.
After exploring the aftermath of a love story gone bad on her debut, Eli Rose is ready to expose the most intimate recesses of her soul, sharing thoughts plucked straight from the pages of her diary.
This much needed process of self-reflection came at the tail end of whirlwind year, which saw her sharing stages with pop luminaries such as Angèle and Jaïn while leaving a lasting mark on the Quebec market. Her singles “Carrousel”, “Soleil” and “Emmène-moi” garnered massive airplay and an impressive 26 million global streams, a rare feat for a Francophone artist. Eli also saw her work rewarded with prestigious accolades, including the coveted Révélation de l'année (“Breakthrough artist”) at Gala de l'ADISQ in 2020 and Chanson francophone Populaire de l’année (“Pop Song of the Year”) at Gala SOCAN for “Carrousel”. She also won the Prix premier album at Rencontres de l’ADISQ – awarded to a debut album that made the biggest impact on Quebec commercial radio – two years in a row, in 2020 and 2021.
Allowing herself a break to reconnect with herself and taking time to bond with her newborn child, Eli realized she still had a lot of music in her and began to work on new material, allowing herself to look back on her professional journey while assessing her role in an industry that can be both rewarding and punishing.
This process of self-reflection and reinvention was by no means a solitary journey: after working on her lyrics with Gaële, one of Quebec’s premier songwriters, she assembled a dream team of Montreal’s finest beatmakers and producers. Nk.F (Angèle, Orelsan, PNL), Ruffsound (Loud, Dua Lipa), Connor Seidel (Half Moon Run, Charlotte Cardin), RealMind (Zach Zoya, YG), AC (Becky G, Shakira) DRMS (Ariane Moffatt) are among the elite artists who answered her call. Through these numerous collaborations, Eli Rose continued to grow as an artist, affirming her singular voice in the Canadian pop landscape.
Blending urban rhythms and ethereal, seductive voice, she achieves a delicate balance between vulnerability and confidence, proving in the process that her acute sensitivity might just be a superpower.
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