SALEM ILESE RELEASES VIDEO FOR BREAKOUT HIT “MAD AT DISNEY”
15 OCTOBER 2020 (TORONTO, ON) - Following the breakout success of her single “Mad at Disney,” 21-year-old pop singer and songwriter Salem Ilese debuts an accompanying music video, available now via 10K Projects/Homemade Projects. Released in July, Salem’s viral hit “Mad at Disney” discusses the young artist’s disillusionment with Disney’s obsession around creating unrelatable fairytale endings, and portraying women as people in need of rescue. Since its release, the track has accumulated over 58 million Spotify streams, earning Salem the cover spot on their Pop Rising playlist, securing her a place in their coveted Today’s Top Hits playlist along with Apple Music's premier playlist Today's Hits. “Mad at Disney” has attracted the attention of Rolling Stone, The Los Angeles Times, Stereogum, and more. The “Mad at Disney” music video was directed by Phillip Lopez (Lauv, Selena Gomez, Pussy Riot) and creative directed by Clare Gillen (King Princess). Salem on the video:
“Filming the “Mad at Disney” music video was an exhilarating experience. I’m still not sure how we pulled it off in one day. The whole process was a very refreshing change from my usual day, which consists of writing songs in my bedroom. Thanks to everyone who made it possible for me to step out of my comfort zone!”
For Salem Ilese, the success of “Mad at Disney” is just the beginning as she prepares to release her upcoming single “Coke & Mentos", due later this year.
WATCH THE “MAD AT DISNEY” MUSIC VIDEO HERE
LISTEN TO “MAD AT DISNEY” HERE
DOWNLOAD HI-RES PRESS PHOTO BY KATE BIEL HERE
PRESS FOR SALEM ILESE:
“One of 2020’s fast-moving viral hits.” – Rolling Stone
“A hell of a pop song.” – Stereogum
“This pop song sounds like it could easily be another smash hit from songwriter Julia Michaels. With thought-provoking lyrics, it really makes me smile.” – Marie Claire
ABOUT SALEM ILESE:
21-year-old pop artist Salem Ilese has been preparing for this moment her entire life. Born and raised in Mill Valley, CA, right outside San Francisco, the singer/songwriter has been “making music for longer than [she] can remember.” With an innate drive for songwriting, her parents quickly put their precocious daughter into music lessons and introduced her to their favorites, namely, David Bowie and The Beatles. “My Dad likes to consider himself an ‘expert music listener,’” she says, “and even though they aren’t musicians, they made sure I knew the greats. Listening to a lot of Bowie had a huge influence on me because I love pop music, but my taste always veers a little bit left of center.”
Salem attributes her music career to legendary writer Bonnie Hayes, her first songwriting teacher. Credited for creating hit songs for Cher, Bonnie Riatt, David Crosby, Bette Midler and more, Bonnie Hayes immediately saw then-12-year-old Salem’s gift for storytelling; “she took me under her wing. I probably wouldn’t be here without her.”
Hayes eventually moved to Boston to head Berklee College of Music’s songwriting department and shortly thereafter Salem also relocated across the country to enroll in her department. After a couple years of intense learning, Salem made the decision to move back to the West Coast, this time settling down in Los Angeles.
“My biggest fear when dropping out of Berklee was that I wouldn’t be busy enough in LA. I’m the type of person who thrives off of a packed schedule,” she reflects, so the young musician dedicated herself to a strict regimen of songwriting sessions every single day, including weekends, for six months straight in order to make the most out of her move. “Sometimes I’d even do doubles,” she said, “I also did some live shows at night here and there.”
Soon, Salem’s dedicated lifestyle attracted interest from big-name publishing companies, hoping to work with her as a writer. Per the advice of her manager, she held out for something greater – “I started seeing my own music pick up soon after, with a few placements on Spotify playlists New Music Friday and Fresh Finds.” The growing buzz landed Salem in a label bidding war, and she eventually found herself landing with 10K Projects/Homemade Projects in August 2020.
Now, Salem is at work on her first full length project and continues to do writing sessions over Zoom which she admits has been “a little weird.” But the cheerful 21-year-old reassures that she’s still living her dream and would “never have considered any other career for myself, except maybe to be an astronaut when I was three,” she laughs. “I take care of my lizard, and I make music all the time. Things are good.”
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