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“[It’s] hard not to imagine the stadium potential of these songs… skyscraper guitars and choruses that accelerate into a surging, full-throttle blast” **** - Q


“excels at documenting small-town frustration…there are no easy answers here, but Sam Fender’s asking the right questions” **** - NME


“Gloriously anthemic… an album that sounds not just like a hit, but a loud announcement of a striking talent with the space and potential to mature and develop. Which might make it a perfect debut.” **** - The Guardian


“[an] astonishing debut…the early indications of somebody who could be the voice of a generation.” **** - The Independent


“vital and exciting” - **** - The Times


“Superb.” – The Sunday Times


“What a joy to find a young British guitar-playing singer-songwriter wrestling with big issues of the world at large… Every song bristles with explosive ideas.” **** - The Telegraph


22 OCTOBER 2019 (TORONTO, ON) - Sam Fender is pleased to share a new video for “The Borders”. “The Borders”, Sam’s personal favourite on the debut record, is a chest-punching story that looks a little closer to home. At once deeply personal, traumatic even, Sam tells a story of two boys growing up together and then going their separate ways. Memories inferred but not directly addressed. It’s a storming tune with a powerful story, as so many of Sam’s songs are.


The video reflects a similar narrative, showing two young lads growing up together away from the cosmopolitan outlook of the city. They would identify as ‘friends’, living out of each other’s pockets, but theirs is a friendship born of convenience rather than of any shared interests or genuine care for each other. There appears to be little understanding of what friendship is or what it means, or whether in fact it is a friendship at all. It was directed by Thomas James (Young Fathers, Fat White Family, Bring Me The Horizon) and shot on the Isle of Sheppey.


Watch the video for “The Borders” HERE


“The Borders” is lifted from Sam’s recent number 1 selling critically acclaimed debut album, Hypersonic Missiles. Since release, the album has become both the second fastest selling UK debut of the year, and the fastest selling vinyl LP by a debuting artist since the Official Charts began.


2019 has been a year that Sam Fender won’t want to end; starting as the BRITs Critics’ Choice winner, selling out shows across the globe, and firing his heart-thumping guitar-led songs of grit and glory to the summit of the UK albums charts. It’s been one of the year’s big success stories and a story that crucially shows no signs of abating with sold out-dates in bigger rooms dotted up and down the UK for the rest of the year, and into 2020 already too.


A twenty-date sold out headline tour of the UK/Ireland kicks off next month in Manchester on 22nd November and concludes one month later at Newcastle’s Academy on 22nd December. The run of shows includes two nights at London’s Brixton Academy, and a record four nights at Newcastle Academy.


A recently announced Spring tour, calling twice at London’s Alexandra Palace and a hometown arena date is also almost completely sold out, with most dates selling out in minutes. Full list of UK shows, and ticket information available online at


Hypersonic Missiles is out now on Polydor Records/Universal Music Canada, the country’s leading music company.




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