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22 OCTOBER 2021 (TORONTO, ON) - Today, UK singer-songwriter, Sarah Proctor, releases her brand-new single entitled “Not For Me” along with the music video. The song, which is inspired by true moments in Sarah’s life, is about unrequited love and self-discovery. The track is a universally relatable, powerful ballad, and a continuation of Sarah’s signature mellow style with passionate vocals and heartfelt lyrics over a soft production. “Not For Me” is available now at all digital retail providers via Foundation/Geffen Records/Universal Music Canada, the country's leading music company.


Click HERE to listen


Sarah says, “I wrote ‘Not For Me’ for everyone who has loved and not felt it in return. I think as humans we can sometimes get caught between connections, where it’s not just friendship but not quite love, it’s somewhere in between. I’ve been caught in a few of those moments, and this song & music video completely tell my story of that from beginning to end. My life is made up of all these little moments which have helped me discover my sexuality and realize who I am.”


The accompanying music video follows a young Sarah in grade school as she realizes her feelings for a fellow classmate. It is a beautiful depiction of Sarah’s real-life experiences that made her come to terms with her sexuality.


Click HERE to watch


About Sarah Proctor

UK-born singer and songwriter, Sarah Proctor, hails from the small town of Billingham and possesses a singular ability to project feelings translucently in between sparse guitar chords and minimal production. Inspired by Lana Del Rey, Adele, Daniel Caesar and Coldplay, she quietly cultivated a style of her own. She came out at 19-years-old and ended up in Los Angeles where the gay community is super prevalent, and it helped her embrace that side of her even more. She signed a publishing deal with Concord Music Publishing and released her independent debut EP Show Your Love in 2020. Quietly stirring up buzz, Atwood Magazine described the single “Lay Down” as “a track that will get you in your feels, in all the right ways,and Wonderland Magazine raved, “Poised for success, Proctor’s artistry certainly follows in the footsteps of those she’s influenced by.In 2021, Sarah landed a major label deal with Geffen Records and introduced her next chapter with her previous singles “The Breaks” and “Lost”. The music video for “Lost” is especially important to Sarah, as she is a member of the LGBTQIA+ community and the video was inspired by the emotional struggles she experienced growing up in a small town while discovering her sexuality. Her single “Worse,” received critical acclaim from The New York Times. Sarah says, “I hope to be someone people can relate to through my music and lyrics. I want to create a safe space within my music and at my gigs where people can be totally free to be who they are and celebrate that.”