SID SRIRAM – RENOWNED BOLLYWOOD PLAYBACK STAR – SHARES NEW SINGLE “DO THE DANCE”

SIDHARTH - DEBUT ALBUM EXECUTIVELY PRODUCED BY RYAN OLSON (POLIÇA, LIZZO) WITH SUPPORT FROM JUSTIN VERNON (BON IVER) - COMING SOON

JOINING BON IVER ON THEIR NORTH AMERICAN TOUR THIS AUGUST

PHOTO CREDIT: TONY KAKABADZE

31 MARCH 2023 (TORONTO, ON) – Singer, songwriter, performer, and Bollywood playback superstar, Sid Sriram shares new single “Do The Dance” out now via Def Jam Recordings. Produced by Ryan Olson with support from Justin Vernon (Bon Iver), the song serves as a first taste of a forthcoming debut English-speaking album from Sriram coming soon. Listen to “Do The Dance” HERE.

At 32-years-old, Sid Sriram, has spent years sharing his incredible, soaring voice with audiences in India and across the world; today, he ranks as one of the most popular Bollywood singers of the past decade. Born in Chennai, India and raised in Fremont, CA, Sid Sriram embraced Carnatic music, learning the style inside and out from his mother, who’s training set the foundation for Sriram’s musical career. After graduating Berklee School of Music and serendipitously connecting with renowned Indian film composer and musician, A.R. Rahman, Sriram relocated back to Chennai to pursue a career as a playback artist, where Rahman gave Sriram his first Tamil and Telugu song assignments in 2013. He has since amassed hundreds of millions of streams and a fervent international fan base.

The new single “Do The Dance” and the forthcoming album depart from the musical lineage of his family’s home country, where he has lived since 2015, and draws on the R&B, indie rock, and American pop styles he grew up with as an immigrant kid in The Bay Area, in the ’90s and 2000s. Through doing so, he hopes to find a way to communicate “truth” and connect his core identities in music through deeper personal exploration.

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