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08 JULY, 2022 (TORONTO, ON) – Universal Music Canada (UMC), the country’s leading music company, today announced the appointment of Trinh Tham to the role of Senior Vice President, Revenue & Digital Strategy. Tham will oversee UMC’s digital marketing, streaming & music strategy, data analytics and commercial affairs teams, working in lockstep with Chairman & CEO Jeffrey Remedios and the executive leadership team as UMC continues to set the pace for innovation across the industry.


“Trinh is a proven leader who thrives at the intersection of culture and business. She is an accomplished brand strategist who uses bold and creative ideas to drive revenue growth and deliver impactful results,” said Remedios. “Across this new portfolio she’ll further elevate a group of UMC’s top performers, offering a global perspective to benefit our artists, partners, and clients as we bring Canadian artists to the world. We’re excited to welcome her to the team.”


A seasoned executive with experience building some of Canada's favourite brands, Tham has expertise working across multinational environments, leading successful business and digital transformations, and operating billion-dollar P&Ls. She has built a reputation for innovative strategic thinking across the media and entertainment, technology, retail, grocery, and foodservice industries and brings to UMC a fresh perspective anchored in industry-leading innovation and global success.


“Universal Music Canada is an incredibly impressive and ambitious organization, finding ways to support artists, create, and lead, across an ever-changing industry. I’m honoured to join Jeffrey and the team to continue to build, grow, and amplify the reach and impact UMC has in Canada and beyond,” said Tham.


Tham joins UMC from fashion retailer Harry Rosen, where she was EVP & CMO for the iconic luxury menswear brand. In that role, she reinvented the way the company connected with clients and drove business growth through brand strategies, integrated marketing, Customer Relationship Management, and more, tripling the revenue of their E-Commerce channel and enabling new category launches and a range of technology solutions to improve the client experience.


Prior to joining Harry Rosen, she held various senior roles including Interim Senior Vice President of Marketing at Sobeys Inc., VP Integrated Marketing at Tim Hortons, and Head of Marketing for Entertainment Brands at Bell Media, where she launched CraveTV, digital products and popular TV series and sporting events. Tham is passionate about making progress in Diversity, Equity and Inclusion and giving back to purpose-driven communities. She currently volunteers with multiple organizations, serving on various boards.  

About Universal Music Canada
Universal Music Canada is Canada’s leading music company, engaged in recorded music, music publishing, merchandising, and audiovisual content. Home to the most comprehensive catalogue of recordings and songs across every musical genre, UMC is committed to artistry, innovation and entrepreneurship in broadening opportunities for our artists on both the domestic and world stages as well as creating new experiences for fans.

Universal Music Canada is part of Universal Music Group, the world leader in music-based entertainment.