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VALLEY FLAUNT THEIR ACTING AND DANCING SKILLS IN OFFICIAL VIDEO FOR “SOCIETY” OUT NOW

 

 

PERFORMING AT WUNDERBUS FESTIVAL, BOTTLEROCK FESTIVAL AND JOINING COIN FOR 17-DATE NORTH AMERICAN TOUR

 

“Although the lyrics hold major importance, the memorable tune behind the lyrics is nothing to gloss over either, with hints of inspiration from ‘Teenage Dirtbag’ by Wheatus and ‘All Star’ by Smash Mouth lingering in the background.” – American Songwriter

 

“The words capture the experience of pop-star burnout. The chorus adds an upbeat yet provocative lament, continuing to say, ‘Society sucks/I think I messed up/I think I sold out when the sales went up.’”Alternative Press

 

WATCH OFFICIAL VIDEO FOR “SOCIETY” HERE
DOWNLOAD/STREAM “SOCIETY” HERE

 

16 JUNE 2021 (TORONTO, ON) – Last week, JUNO nominated, alternative pop-band Valley, dropped their new song ““SOCIETY” which garnered over 10,000 streams in under three hours of being released and after only a week has over 400,000 streams globally. Today, the band share the SNL-inspired official music video for “SOCIETY” through new label partner Capitol Records/Universal Music Canada, the country’s leading music company. The video’s satirical theme comes complete with a debut acting performance by Valley’s bassist Alex Dimauro playing the demanding label executive, a TMZ parody and a choreographed dance routine reminiscent of Valley’s early music videos.

 

“SOCIETY” hinges on a hummable clean guitar riff, its head-bopping beat thumps in the background as Valley gleefully nod to “You Get What You Give” by The New Radicals and “Teenage Dirtbag” by Wheatus. If TikTok happened in ’98, it might sound like this, underpinned by dance-floor ready piano, the track rides this momentum towards the sweeping and shimmering hook. On the song’s meaning, Laska explains, “’SOCIETY’ tells a story of how our career can sometimes feel. We exist within an ever-changing creative industry full of opinions and music machines making everything go round. At times, what you truly have to say as an artist can feel diminished or not as important when it comes to the context of making a product or something that people will label as sellable and listenable. At the end of the day, SOCIETY is Valley accepting the terms and conditions of our identity, songs and career, the fact that we’ll never be able to please everyone but also coming to terms that no matter what the public considers to be a “hit”, we tell ourselves we’re always going to follow our own artistic arrow.”

 

Download single graphic here

 

“SOCIETY” follows Valley’s unanticipated release earlier this year, “Like 1999.” It’s genesis traces back to a TikTok post that featured the chorus of an unreleased song.  In only a few short days, the TikTok had over 700,000 views and over 100,000 likes with Johnny Orlando and JESSIA posting duets of the song on their own accounts. Valley rushed to finish “Like 1999” in under 48 hours for fans and the song went on to inspire thousands of creates and eclipse over 100 million streams while breaking boarders, appearing on viral charts in the U.S., Philippines, Korea, Japan and more.

 

After an unprecedented year for live music, Valley are excited to reconnect with their fans to perform across North America. The band are gearing up to play Wunderbus Festival in Columbus, OH and Bottlerock Festival in Napa Valley, CA at the end of the summer and then joining COIN on a 17-date North American tour this fall including a show in Vancouver, BC. See full list of tour dates below, tickets available on Valley’s website.

 

VALLEY 2021 TOUR DATES

Sat Aug 28 - Sun Aug 29             Columbus, OH               Wonderbus Festival  

Fri Sep 3 - Sun Sep 5                  Napa Valley, CA             Bottlerock Festival  

Tue Oct 26                                Birmingham, AL            Iron City Music Hall  

Wed Oct 27                               Nashville, TN                 Ryman Auditorium  

Fri Oct 29                                  Chicago, IL                    House Of Blues  

Sat Oct 30                                 St. Louis, MO                Del Mar  

Tue Nov 02                               Minneapolis, MN          Varsity Theater  

Wed Nov 03                              Kansas City, MO            The Truman  

Fri Nov 05                                 Denver, CO                   The Summit  

Sat Nov 06                                Salt Lake City, UT          The Complex  

Mon Nov 08                              Portland, OR                 Revolution Hall  

Tue Nov 09                               Vancouver, BC              Rio 

Thu Nov 11                               Seattle, WA                  Showbox Sodo

Sat Nov 13                                Los Angeles, CA             The Wiltern  

Mon Nov 15                              San Diego, CA               Observatory North Park

Wed Nov 17                              Phoenix, AZ                  The Van Buren  

Fri Nov 19                                 Dallas, TX                      South Side Ballroom  

Sat Nov 20                                Austin, TX                     Emo's  

Sun Nov 21                               Houston, TX                  House Of Blues  

 

ABOUT VALLEY

Valley – comprised of Rob Laska, Karah James, Mickey Brandolino and Alex DiMauro – have spent the past two years developing organic buzz through a personal and intimate connection with their fans. Valley put together alternative pop with the care, adventurousness, and personal touch of a handmade burned CD. Cycling through moods like your favorite throwback Pinterest board, the Toronto quartet amplify sticky hooks through eloquent songcraft that’s cognizant of what came before, yet ready for the future. In 2016, Valley formed by accident when a local studio double booked them. During high school, Mike and Karah played in one band, while Rob and Alex played in another. They introduced themselves with self-written, self-produced releases, including the EP This Room Is White (2016), the full-length debut MAYBE (2019) and their last EP sucks to see you doing better (2020). They joined Lennon Stella and The Band CAMINO on sold out tours across North America and even picked up a 2020 JUNO Award nomination in the category ofBreakthrough Group of the Year.

 

Photo credit: Becca Hamel
Download press photo here

 

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